Promotions

 and Esquire are teaming up to give eligible bartenders and at-home mixologists the chance to win a trip to New York City as part of the “Craft the Ultimate Manhattan” contest.  Through November 3O, eligible consumers can submit their own recipe at wellcraftedmanhattan.com.  Entries will be judged in the categories... Read More

and the National Basketball Association (NBA) have launched The Gold Standard Scholarship Program that will provide more than $35O,OOO of financial assistance to adult students (aged 21+), from the African-American and Hispanic communities.  The program, which is being conducted in partnership with the Thurgood Marshall College Fund (TMCF) and the... Read More

has returned to TV with an extensive national cable and digital buy coinciding with the off-premise roll out of the new Southern Comfort Lime.  The 15 second spot runs through December on sports, entertainment and comedy channels, including ESPN, ESPN2, Comedy Central, E!, USA Network, TBS, Discovery, FX, and Spike. ... Read More

 is reaching out to women through a new campaign.  The effort is composed of racy print ads supported by special events and tastings across the country, in-store and in-bar promotions, social media efforts via Facebook and Twitter, and a consumer contest for a chance to win a girls- night-in with... Read More

Grammy award-winning rapper, songwriter and actress Lil’ Kim will be appearing in the THREE OLIVES VODKA “What’s Your O-Face?” national ad campaign and in-store merchandising in support for the brand’s newest flavor: Three-O Purple – a blend of imported English vodka and frozen crushed grapes.  The launch of Purple will... Read More

The first annual BREW @ THE ZOO will be held at the Franklin Park Zoo on Saturday, OCTOBER 2 from 5 to 9pm.  Brew @ the Zoo is a “beer tasting” event featuring stations hosted by local restaurants, caterers and breweries – as well as an opportunity to stroll among... Read More

 has launched a worldwide “Dream Job” campaign.  The successful candidate will be awarded a $1OO,OOO Global Brand Ambassador role working alongside Head of Spirit Creation and Mixology Claire Smith, representing the brand on a global stage, educating bartenders and creating cocktails.  From now through October 15, entrants can submit short... Read More

“Could you be the next Stoli Original?”  STOLICHNAYA VODKA is asking this question to consumers as part of the brand’s search for the next Stoli Original, a key consumer component of the “Would You Have a You Have a Drink With You” ad campaign which launched with celebrity Originals Hugh... Read More

 with the help of legendary football coach Jimmy Johnson, is running the first-ever “Crown Royal Jimmy Bowl”.  The day after the Super Bowl, two fans and their team of four friends each will hit Cowboy Stadium in Dallas for a game of flag football.  Two-time world champion coach Jimmy Johnson... Read More

 has partnered with celebrity chef, TV personality and cookbook author Marcela Valladolid to educate women on how to make margaritas when entertaining at home.  The effort kicks off with a web and Facebook campaign and media appearances.  Sauza and Chef Marcela will equip women with simple and easy-to-follow food and... Read More