Promotions

has launched a new iPhone app for its cocktails site, thebar.com.  Available on the iTunes US App, it’s compatible with all iPhone, iPod Touch and iPad devices in the US.  Phone users can use the app to find out where to purchase their favorite spirits, beer and wine brands in... Read More

is introducing the Rare Life Award.  This annual honor will be awarded to one person with an amazing life story that demonstrates the Bourbon’s core values of courage, leadership, survival, heroism, devotion, and character.  Nominations are now being accepted for the “Lead a Rare Life” contest at eaglerarelife.com.  The winner... Read More

is offering a three-day educational vacation that provides guests the opportunity to experience a day in the life of a brewer, ask questions and get hands-on in the brewing process.  This all-inclusive package includes: two nights lodging at the King’s Port Inn in Kennebunk, Maine; a special welcome reception and... Read More

“Could you be the next Stoli Original?”  STOLICHNAYA VODKA is asking this question to consumers as part of the brand’s search for the next Stoli Original, a key consumer component of the “Would You Have a You Have a Drink With You” ad campaign which launched with celebrity Originals Hugh... Read More

 with the help of legendary football coach Jimmy Johnson, is running the first-ever “Crown Royal Jimmy Bowl”.  The day after the Super Bowl, two fans and their team of four friends each will hit Cowboy Stadium in Dallas for a game of flag football.  Two-time world champion coach Jimmy Johnson... Read More

 has partnered with celebrity chef, TV personality and cookbook author Marcela Valladolid to educate women on how to make margaritas when entertaining at home.  The effort kicks off with a web and Facebook campaign and media appearances.  Sauza and Chef Marcela will equip women with simple and easy-to-follow food and... Read More

 is reaching out to women through a new campaign.  The effort is composed of racy print ads supported by special events and tastings across the country, in-store and in-bar promotions, social media efforts via Facebook and Twitter, and a consumer contest for a chance to win a girls- night-in with... Read More

Grammy award-winning rapper, songwriter and actress Lil’ Kim will be appearing in the THREE OLIVES VODKA “What’s Your O-Face?” national ad campaign and in-store merchandising in support for the brand’s newest flavor: Three-O Purple – a blend of imported English vodka and frozen crushed grapes.  The launch of Purple will... Read More

The first annual BREW @ THE ZOO will be held at the Franklin Park Zoo on Saturday, OCTOBER 2 from 5 to 9pm.  Brew @ the Zoo is a “beer tasting” event featuring stations hosted by local restaurants, caterers and breweries – as well as an opportunity to stroll among... Read More

 has launched a worldwide “Dream Job” campaign.  The successful candidate will be awarded a $1OO,OOO Global Brand Ambassador role working alongside Head of Spirit Creation and Mixology Claire Smith, representing the brand on a global stage, educating bartenders and creating cocktails.  From now through October 15, entrants can submit short... Read More