Promotions

which recognizes, encourages and provides education on effectiveness among the marketing communications industry, is seeking entries for the second annual Collegiate Effie Competition.  Expanding on last year’s inaugural competition, undergraduate college students will have the opportunity to select from two challenges this year.  Heineken USA, who jointly developed and launched... Read More

The Champagne Bureau has released its first collection of Champagne Fables. These stories and illustrations highlight the history richness of the Champagne region and its fabled wine. The titles include A Fable of Faith, A Fable of Courage, A Fable of Santé, A Fable of Victory, and The Fabled Wine.... Read More

Health Communications, Inc. (HCI) has launced eTIPS On-Premise 2.O, a new and improved version of its online training and certification program for bartenders and others who serve alcohol.  TIPS is the premier alcohol training program aimed at preventing underage drinking, intoxication, and drunk driving.  The updated version improves the overall... Read More

KahlÚa has launched a new ad campaign – “Delicioso”, which focuses on the brand’s origins – the heart of Veracruz, Mexico.  The new effort highlights its heritage and the combination of locally sourced 1OO percent Arabica coffee and sugar cane spirit.  The campaign features Veracruz-born actress Ana de la Reguera. ... Read More

will be running a yearlong, coast-to-coast pursuit to collect “One Million Poses”.  Fans are encouraged to upload photos or videos – at Facebook.com/CaptainMorganUSA – of their Pose along with the stories behind them.  For every Pose uploaded, Captain Morgan will donate $1 to the First Mate Fund, which was created... Read More

“Women & Whiskies” – an interactive community managed by women for women who love the spirit – has been launched  The inaugural event took place in New York where women gathered to sample different whiskies from Scotland, the US and Japan, find out the differences among the regions and sip... Read More

has launched a new iPhone app for its cocktails site, thebar.com.  Available on the iTunes US App, it’s compatible with all iPhone, iPod Touch and iPad devices in the US.  Phone users can use the app to find out where to purchase their favorite spirits, beer and wine brands in... Read More

is introducing the Rare Life Award.  This annual honor will be awarded to one person with an amazing life story that demonstrates the Bourbon’s core values of courage, leadership, survival, heroism, devotion, and character.  Nominations are now being accepted for the “Lead a Rare Life” contest at eaglerarelife.com.  The winner... Read More

is offering a three-day educational vacation that provides guests the opportunity to experience a day in the life of a brewer, ask questions and get hands-on in the brewing process.  This all-inclusive package includes: two nights lodging at the King’s Port Inn in Kennebunk, Maine; a special welcome reception and... Read More

 and Esquire are teaming up to give eligible bartenders and at-home mixologists the chance to win a trip to New York City as part of the “Craft the Ultimate Manhattan” contest.  Through November 3O, eligible consumers can submit their own recipe at wellcraftedmanhattan.com.  Entries will be judged in the categories... Read More