Promotions

has launched its 3OOth Anniversary Sweepstakes on the brand’s US Facebook Page.  Fans 21 and older can enter to win premium home-brewing kits through the customized sweepstakes tab.  The new promotion commemorates 3OO years of Smithwick’s brewing history originating at St. Francis Abbey, Ireland’s oldest brewery dating back to the... Read More

The Champagne Bureau has released its first collection of Champagne Fables. These stories and illustrations highlight the history richness of the Champagne region and its fabled wine. The titles include A Fable of Faith, A Fable of Courage, A Fable of Santé, A Fable of Victory, and The Fabled Wine.... Read More

Health Communications, Inc. (HCI) has launced eTIPS On-Premise 2.O, a new and improved version of its online training and certification program for bartenders and others who serve alcohol.  TIPS is the premier alcohol training program aimed at preventing underage drinking, intoxication, and drunk driving.  The updated version improves the overall... Read More

KahlÚa has launched a new ad campaign – “Delicioso”, which focuses on the brand’s origins – the heart of Veracruz, Mexico.  The new effort highlights its heritage and the combination of locally sourced 1OO percent Arabica coffee and sugar cane spirit.  The campaign features Veracruz-born actress Ana de la Reguera. ... Read More

will be running a yearlong, coast-to-coast pursuit to collect “One Million Poses”.  Fans are encouraged to upload photos or videos – at Facebook.com/CaptainMorganUSA – of their Pose along with the stories behind them.  For every Pose uploaded, Captain Morgan will donate $1 to the First Mate Fund, which was created... Read More

“Women & Whiskies” – an interactive community managed by women for women who love the spirit – has been launched  The inaugural event took place in New York where women gathered to sample different whiskies from Scotland, the US and Japan, find out the differences among the regions and sip... Read More

has returned to TV with an extensive national cable and digital buy coinciding with the off-premise roll out of the new Southern Comfort Lime.  The 15 second spot runs through December on sports, entertainment and comedy channels, including ESPN, ESPN2, Comedy Central, E!, USA Network, TBS, Discovery, FX, and Spike. ... Read More

has a new ad campaign “Skyy Sexy”.  Shot by renowned photographer Raymond Meier, the ads feature vivid imagery borrowing heavily from the pop-art movement.  The print campaign consists of five executions, each showcasing a different interpretation of Skyy’s brand image with the cobalt blue bottle serving as the focal point. ... Read More

has launched a new iPhone app for its cocktails site, thebar.com.  Available on the iTunes US App, it’s compatible with all iPhone, iPod Touch and iPad devices in the US.  Phone users can use the app to find out where to purchase their favorite spirits, beer and wine brands in... Read More

is introducing the Rare Life Award.  This annual honor will be awarded to one person with an amazing life story that demonstrates the Bourbon’s core values of courage, leadership, survival, heroism, devotion, and character.  Nominations are now being accepted for the “Lead a Rare Life” contest at eaglerarelife.com.  The winner... Read More