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Beam Global and Cruzan Rum have hired Andrea Bearbower as the Cruzan Brand Education Manager.  In this position she will work directly with consumers trade partners and Beam Global’s sales teams teaching Rumology – the science of what rum is and what differentiates Cruzan in the rum category.  Bearbower will... Read More

BROWN-FORMAN has appointed JAMES BAREUTHER to the new position of Executive Vice President for Global Business Development effective May 1.  In his new role, Bareuther will continue to serve on the company’s most senior leadership team and he will be responsible for Brown-Forman’s work with key industry organizations in the... Read More

HEINEKEN USA has established a dedicated on-premise national account team focused on corporate national accounts.  The new group is comprised of sales marketing and analytical personnel who will provide greater resources and focus to this growing market opportunity.  Heineken recognizes that nearly 3O% of the on-premise market is controlled by... Read More

BOB LACHKY has stepped down from his post as the Chief Creative Officer of the Anheuser-Busch InBev US arm.  A 2O-year marketing veteran Lachky was behind some of the brewer’s best-known beer ads, including TV spots featuring Louie the Lizard and the Whassup campaign.  He was also responsible for ads... Read More

BREWER HEINEKEN has named MICHAEL O’HARE as group human resources director.  He will also become a member of the company’s executive committee.  Previously O’Hare was Chief Personnel Officer of Asia-Pacific for PepsiCo International based in Hong Kong.  O’Hare succeeds Frans van der Minne, who will assume a new role focused... Read More

ARTESA VINEYARDS & WINERY has appointed MARK BERINGER as its Vice President-Winemaking Operations.  Beringer comes to Artesa after spending 14 years at Duckhorn Wine Company first as an enologist then as the Director of Winemaking.  Beringer began his career at Raymond Vineyards in Napa Valley as a cellar worker.  Since... Read More

FORTUNE BRANDS has appointed PATRICK KOLEY as Senior Vice President of strategy and corporate development.  Koley replaces CHRIS KLEIN who is moving to become President and Chief Operating Officer of the company’s home and hardware division in April.  Koley previously spent 14 years at ConAgra Foods most recently as Principal... Read More

Beam Global Spirits & Wine has announced the addition of Philip Raimondo to its family.  Raimondo now serves as National Accounts Mixologist and works directly with the national luxury and regional account sales teams to develop signature drink promotions for key customers.  He specializes in signature drink development, beverage program... Read More

Pernod Ricard has appointed Chivas Brothers International Marketing Director Martin Riley as its top global marketer.  Riley will take over from Jean-Paul Richard as Vice-President of Marketing for the spirits company.  Richard is retiring after 35 years with Pernod Ricard.  It is thought to be the first time that French-owned... Read More

Click Wine Group has appointed BRIAN HORTON to Vice President of Sales.  Horton joins Click Wine Group from Francis Ford Coppola where he managed the Coppola business in 2O eastern states.  In his new position, Horton will be responsible for overseeing and growing sales operations for the Eastern United States... Read More