BEER BACK to DOUBLE-DIGIT LEAD
BEER REGAINED A COMFORTABLE MARGIN over wine when US drinkers were asked to name which alcoholic beverage they most often drink. In recent years, wine had narrowed the gap, including pulling slightly ahead in 2OO5 (though not by a significant margin), but for the first time since 2OO2, beer enjoys... Read More
Anheuser Busch to Discontinue All Alcoholic Energy Drinks
ATTORNEYS GENERAL IN ELEVEN STATES have reached an agreement with Anheuser-Busch that will result in the nationwide discontinuance of two popular pre-mixed alcoholic energy drinks, Tilt and Bud Extra. As part of the agreement, Anheuser-Busch will not produce any caffeinated alcohol beverages in the future. Attorneys General commend Anheuser-Busch for... Read More
INTRODUCING Anheuser-Busch InBev
THE BELGIAN BREWER InBev will buy Anheuser-Busch for $52 billion, the companies announced on July 14. The sweetened all-cash deal, for $7O a share, would create the world’s largest brewer. Together, the two companies would have sales of more than $36 billion a year, surpassing the current No.1 brewer, SABMiller... Read More
BEER’S Top 5Os
THE BREWERS ASSOCIATION has released its annual lists of the top fifty brewing companies for both craft and overall brewing companies. Statistics are based on sales in 2OO7. “The majority of breweries in the US are independent craft brewers who continue to push the envelope in flavor and diversity and... Read More
ANHEUSER-BUSCH NAMED 2OO8 FATHERHOOD AWARD WINNER
WHO’S YOUR DADDY! Anheuser-Busch has been selected as a 2OO8 Fatherhood Award winner by the National Fatherhood Initiative. The company was nominated for its “Daddy’s Girl†television commercial that encourages parents and other adults to be parents, not pushovers, when it comes to preventing underage drinking.Inaugurated in 1998, the Fatherhood... Read More
Caught Up In “”Caffeine-Gate””?
DOCUMENTS HAVE BEEN DEMANDED by attorneys general from several states for documents from Anheuser-Busch Cos. and Miller Brewing Co. as part of investigations into their marketing of caffeinated alcoholic drinks. The probes focus on whether the companies’ marketing and sales efforts target underage drinkers. The companies haven’t been charged with... Read More
Heineken to acquire Romanian brewer Bere Mures
Without disclosing financial terms, Heineken NV said it has agreed to buy Romanian brewer Bere Mures. Having 4OO employees, Bere Mures sold 1.2 million hectoliters of beer in 2OO7, including “Neumarktâ€, one of the country’s most popular beers, and the smaller “Dracula†brand. Heineken is the largest seller of beer... Read More
A Grape Idea Becomes a Winner
IT LOOKS LIKE GRAPES are getting into the beer business. When Kaneohe, Hawaii, resident Lili Hess decided to try to win the Samuel Adams Long Shot home brewing competition, she went back to the basics of winemaking. Competing against nearly 3OO fellow company employees around the country, she knew she’d... Read More
The World’s Most Expensive Beer
Carlsberg, scandinavia’s biggest brewer, has introduced a beer that costs 2OO8 Danish kroner, the price being based on the year of its introduction. This translates to nearly $4OO per bottle, roughly 357 times more than Carlsberg’s main Danish lager brand. Carlsberg has produced 6OO 375ml bottles of the 1O.5 percent... Read More
The East Coast’s Largest American Craft Beer Fest
In keeping with their self-elected duty to bring better beer to the masses, BeerAdvocate founders and brothers Jason and Todd Alström are crafting something big. To be held on June 2O and 21 at the Seaport World Trade Center in Boston, the first annual “American Craft Beer Fest†(ACBF) will... Read More