BUD.TV GOES DARK
RAISE A GLASS TO BUD.TV. Anheuser-Busch’s much-hyped entertainment website has gone offline. Costing about $15 million the Bud.TV launch about two years ago was an experiment in non-branded entertainment. The objective was to create original online shows featuring pieces such as Joe Buck interviewing people in the back of a... Read More
A BOOST for CRAFT BREWS
SOMETHING TO SMILE ABOUT. The popularity of craft products combined with the growing trend of “buying local” has given the craft brewing industry some good news. The Brewers Association has announced that today’s small independent craft brewers are gaining alcohol market share due to a shift toward full flavor beer... Read More
BECOME a MASTER BREWER
THE WORLD BREWING ACADEMY has a new Master Brewer Program. This 2O-week English-language program offers in-depth advanced-level training for professional brewers conducted at the campus of Siebel Institute of Technology in Chicago and Doemens Academy in Munich. Combining a balanced mix of brewing technical theory and fully-supervised practical activities the... Read More
ARE the GATES CLOSING?
COULD THE FABLED GATES of the legendary St James’s Gate brewery be closing? Diageo the owner of Guinness stout, is scaling back its plans to construct an $855 million new brewery on the outskirts of Dublin and may do away with them altogether as beer sales throughout the world struggle.... Read More
CUTTING CARDBOARD to CUT EMISSIONS
THESE DAYS EVERYONE’S DOING THEIR PART to help conserve the environment and save on production costs. New Belgium Brewing, makers of Fat Tire Amber Ale, has announced it will remove cardboard partitions from 12-pack carriers in an effort to reduce its cardboard consumption. At current production levels, the move will... Read More
NEW TANKS at HARPOON BREWERY
THE HARPOON BREWERY has installed two 5OO barrel unitank fermenters in front of their South Boston brewery. The tanks which stand 38 feet high, 12.5 feet wide, and weigh 28,OOO pounds, are the largest to be installed in the brewery’s history, twice the size of any other tanks at Harpoon.... Read More
EXTREME FEST
THE SIXTH ANNUAL EXTREME BEER FEST will take place on February 2O and 21 at the Boston Center for the Arts Cyclorama at 539 Tremont Street in Boston’s South End. BeerAdvocate founders and brothers Jason and Todd Alström will once again showcase creative brewers and beers that push the boundaries... Read More
ANHEUSER-BUSCH and INBEV SEAL the DEAL
IT IS THE END OF AN ERA. Ending a run of independence dating back to 1852 Anheuser-Busch has been officially acquired by Belgian brewer InBev. Anheuser-Busch InBev also unveiled its new “identity” which features an eagle in flight – A-B has featured a perched eagle in its logo since the... Read More
HEINEKEN USA JOINED with CBCF
HEINEKEN USA joined with the Congressional Black Caucus Foundation (CBCF), policy makers and other community officials, as the CBCF gathered for its 38th annual legislative conference, to celebrate those individuals who have actively shaped local programs that promote a positive change.“When Heineken USA first began our relationship with the Congressional... Read More
HEINEKEN ACQUIRES IMPORTATION RIGHTS for NEWCASTLE
ON SEPTEMBER 1, Heineken USA assumed the rights to import, market and sell Newcastle Brown Ale in the US. This addition to the Heineken portfolio serves as a platform for future growth and places the brand as one of the top national sales priorities for the organization, along with brands... Read More