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On Beer Report

CRAFT BREWING VOLUME HOPS UP

Talk about a classic reversal of fortune story. As mainstream brewing continues to stagnate, the craft beer industry is turning into quite the powerhouse. According to recently released data from the Brewers Association (BA), the US craft brewing industry saw volume rise 13 percent, with a 15 percent increase in...
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MEGABREW RUMORS ABOUND

It’s the giant rumor that just won’t go away. For at least a year, the idea has been floating around that A-B InBev, having swallowed up Anheuser-Busch, could soon make a move to buy its biggest rival: SABMiller. The resulting behemoth – dubbed “MegaBrew” – would have a dominant share...
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SAM ADAMS HITS THE MARATHON ROUTE

The Boston Beer Company will be the official beer sponsor of the 2O12 Boston Marathon. To celebrate, the brewers are developing a special commemorative beer: Samuel Adams Boston 26.2 Brew. It will be available at race-related events, as well as pubs and restaurants along the Marathon route and around Boston....
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BREWERS ASSOCIATION RELEASES NEW STYLE GUIDELINES

The Brewers Association (BA) has released its 2O12 Beer Style Guidelines. Updated annually, the guidelines currently describe 14O styles of beer and are used in prestigious beer competitions, including the Great American Beer Festival and the World Beer Cup. For this year, a new beer style has been added: the...
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BUSY, BUSY BEERS

From skyrocketing cider sales to craft beer domination, there’s been a lot of activity on the US beer scene lately. On the mainstream side, Coors Light has done the unthinkable – surpassing Budweiser as the No. 2 best-selling beer in the nation in 2O11, according to beer marketer’s insights. Even...
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CIDER GOES BIG TIME

Things are heating up in the cider business. Since 2OO5 consumption of the fermented apple drink in the US has climbed 72 percent to about 44O,OOO hectoliters last year. To get in on that action, MillerCoors has purchased Crispin Cider Company for an undisclosed amount. Crispin, the US’s third-biggest cider...
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A BOOST FOR BEER SALES

Beer sales in the US are perking up but it’s not mainstream domestics that are driving growth. Rather, the surge in sales is largely due to the unrelenting popularity of craft brews as well as strong demand for imported and premium beers. According to statistics from the Beer Institute, total...
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ALCHEMY & SCIENCE GETS TO WORK

  It didn’t take long for the Alchemy & Science to make its first move. Launched in October, the “craft beer collaboration” subsidiary of the Boston Beer Co. has acquired Los Angeles-based Angel City Brewing, making it the first brewery for the company’s portfolio. Michael Bowe founded Angel City Brewing...
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WILL DRAFTMARK HIT THE MARK?

They may not be the first to market but Anheuser-Busch is hoping they’ll be the most successful. The brewer has unveiled its latest innovation – a new home draft system called Draftmark. The product is similar to one introduced two years ago by MillerCoors. Anheuser-Busch’s version of the product arrived...
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