DOS EQUIS
DOS EQUIS is running “Game Changer” through March. At retail, the promotion’s elements feature POS and cross-merchandising instantly redeemable coupons and mail-in rebates offers on the purchase of select food items and Dos Equis Lager and Ambar. In the on-premise, patrons can submit their own version of the television “Most... Read More
THE BEER DID IT
Talk about a lack of personal responsibility. Five inmates in Idaho are suing several beer companies, claiming the companies didn’t warn them alcohol could be addictive and they never would have ended up in jail if it wasn’t for alcohol. In December, inmate Keith Allen Brown along with 4 co-plaintiffs,... Read More
THE ART OF BEER
For many brewers, making beer is an art. For artist Ron Pomeroy, beer is his medium. He uses a mixture of watercolors and beer to create his paintings. The majority of the works are nature-themed featuring a variety of fish, birds and other wildlife. To showcase his beer artwork, Pomeroy... Read More
HURRICANE SANDY DEALS A BLOW TO BEER
Hurricane Sandy devastated huge swaths of the Eastern seaboard and left a long-lasting trail of destruction in New York, New Jersey and Connecticut. Countless businesses were impacted, including several of New York’s craft breweries. While most breweries made it through the storm intact, the surges of saltwater, power outages and... Read More
FRANCE DEALS A BLOW TO BEER
There is no beer love bubbling up in France. Indeed, President François Hollande is giving imported beer a downright cold shoulder. Desperate to lower France’s budget deficit while funding his struggling social security programs, the president is pushing through legislation to increase taxes by 16O%. The tax would affect local... Read More
IPA: BREWING TECHNIQUES, RECIPES AND THE EVOLUTION OF INDIA PALE ALE
Author Mitch Steele is one of the leading authorities on hoppy beer, and this book is an authoritative guide to the brewing techniques and history behind the iconic India pale ale – one of the most popular beer styles on the world. Mitch Steele is currently Stone Brewing Co.’s brewmaster,... Read More
PORTLAND BEER WEEK
will take place November 4 to 11 at various locations throughout the city. Attendees will have the opportunity to sample many unique offerings from dozens of world class breweries at a variety of events such as a Port City Beer Tour, Guided Beer & Cheese Pairing, Maine Beer Dinner, Belgian... Read More
BEER BOUNCES BACK . . . A BIT
Talk about an ironic twist of fate. After experiencing several years of disappointing sales, big brewers can thank the craft beer industry for helping them get back on track. According to the Beer Institute, shipments rose 1.9% to 141.4 million barrels in the first eight months of 2O12 after falling... Read More
BEER ON TAP AT THE WHITEHOUSE
It’s official: Craft beer mania has hit the White House. The Obama administration recently confirmed it has added a small beer brewery to the White House. Officials discussed the brewery after President Obama told some Iowa residents that he had some of its product stocked aboard the bus he used... Read More
WILL CIDER BE THE APPLE OF HEINEKEN’S EYE?
Cider sales throughout the US have been on fire for the last year and bigger brewers are getting in on the action. Heineken USA added Strongbow cider to its portfolio beginning January 1, 2O13. Strongbow, the second largest cider brand in the US, is a crisp premium imported cider from... Read More