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On Beer Report

DOS EQUIS

DOS EQUIS is running “Game Changer” through March.  At retail, the promotion’s elements feature POS and cross-merchandising instantly redeemable coupons and mail-in rebates offers on the purchase of select food items and Dos Equis Lager and Ambar.  In the on-premise, patrons can submit their own version of the television “Most...
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THE BEER DID IT

Talk about a lack of personal responsibility. Five inmates in Idaho are suing several beer companies, claiming the companies didn’t warn them alcohol could be addictive and they never would have ended up in jail if it wasn’t for alcohol. In December, inmate Keith Allen Brown along with 4 co-plaintiffs,...
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THE ART OF BEER

For many brewers, making beer is an art.  For artist Ron Pomeroy, beer is his medium.  He uses a mixture of watercolors and beer to create his paintings.  The majority of the works are nature-themed featuring a variety of fish, birds and other wildlife.  To showcase his beer artwork, Pomeroy...
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HURRICANE SANDY DEALS A BLOW TO BEER

Hurricane Sandy devastated huge swaths of the Eastern seaboard and left a long-lasting trail of destruction in New York, New Jersey and Connecticut. Countless businesses were impacted, including several of New York’s craft breweries. While most breweries made it through the storm intact, the surges of saltwater, power outages and...
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FRANCE DEALS A BLOW TO BEER

There is no beer love bubbling up in France. Indeed, President François Hollande is giving imported beer a downright cold shoulder. Desperate to lower France’s budget deficit while funding his struggling social security programs, the president is pushing through legislation to increase taxes by 16O%. The tax would affect local...
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PORTLAND BEER WEEK

will take place November 4 to 11 at various locations throughout the city.  Attendees will have the opportunity to sample many unique offerings from dozens of world class breweries at a variety of events such as a Port City Beer Tour, Guided Beer & Cheese Pairing, Maine Beer Dinner, Belgian...
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BEER BOUNCES BACK . . . A BIT

Talk about an ironic twist of fate. After experiencing several years of disappointing sales, big brewers can thank the craft beer industry for helping them get back on track. According to the Beer Institute, shipments rose 1.9% to 141.4 million barrels in the first eight months of 2O12 after falling...
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BEER ON TAP AT THE WHITEHOUSE

It’s official: Craft beer mania has hit the White House. The Obama administration recently confirmed it has added a small beer brewery to the White House. Officials discussed the brewery after President Obama told some Iowa residents that he had some of its product stocked aboard the bus he used...
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WILL CIDER BE THE APPLE OF HEINEKEN’S EYE?

Cider sales throughout the US have been on fire for the last year and bigger brewers are getting in on the action. Heineken USA added Strongbow cider to its portfolio beginning January 1, 2O13. Strongbow, the second largest cider brand in the US, is a crisp premium imported cider from...
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