BOSTON LAGER FLIES JETBLUE
A new partnership has been brewed between the beer maker and JetBlue. The airline will now serve recently introduced “Sam Cans” of Samuel Adams Boston Lager on all flights over 339 miles. The partnership developed after a representative of JetBlue learned that Boston Beer would begin canning its flagship beer.... Read More
THE BEST IN BEER
LAST YEAR WAS VERY GOOD for the cider, craft and premium plus beer categories, and things have only continued to accelerate in 2O13. According to market analysis company GuestMetrics, the shifts in consumer preferences that took place in the beer category in full service restaurants and bars during 2O12 is... Read More
COLLABORATION BEER FOR THE ONE FUND BOSTON
WITH A GOAL TO RAISE MONEY for The One Fund Boston, which provides assistance to those affected by the Boston Marathon bombings, Trillium Brewing, in collaboration with The Publick House in Brookline, BEERADVOCATE and Valley Malt, has brewed “OneBoston”. The new beer is an American IPA with a grist including... Read More
TOP BREWERIES OF 2O12
The Brewers Association has released its annual lists of the top 5O craft and overall brewing companies in the US, based on 2O12 beer sales volume. Of the top 5O overall brewing companies, 39 are small and independent craft brewing companies. “In 2O12, craft surpassed six percent of the total... Read More
AND NOW FOR SOMETHING COMPLETELY GROSS . . .
A Japanese brewery has created a beer using ingredients from elephant dung, and it sold out within minutes of going on sale in that country. The beer, which is called Un, Kono Kuro, is made using coffee beans that have passed through an elephant – yes, you read that right.... Read More
THE BUDWEISER BOWTIE
Talk about taking a giant gamble. Going against a basic principle of product design – “form follows function” – the American brewing giant Anheuser-Busch is experimenting with the packaging of its signature brand Budweiser for the sake of innovation. The company rolled out nationwide a bow tie-shaped aluminum can that... Read More
THE BITTER BEER BATTLE
Over the last few months a flurry of lawsuits have been filed and counter-filed over watered-down beer and trade secrets. A former Anheuser-Busch InBev (AB) manager says the company is punishing him with a lawsuit for going public with its misdeeds. Earlier this year, two consumers filed a proposed class... Read More
BEER HAD A BIG YEAR . . .
Beer is big business. To the average layperson it may not seem that the beer industry contributes much to the overall economy but a closer look reveals just how integral it really is. A new economic impact study called Beer Serves America highlights how America’s beer industry – made up... Read More
CRAFT BEER HAD AN EVEN BIGGER YEAR . . .
It was a good year to be in the craft beer biz as the category continued its ever-steady march uphill in 2O12. According to the Brewers Association, in a year when the total US beer market grew by one percent craft brewers saw a 15% rise in volume and a... Read More
. . . AN IPA JUST DOMINATED
India Pale Ale had a banner year in 2O12 with no signs of slowing down in 2O13. According to market research group GuestMetrics, based on its database of POS sales in restaurants and bars, the IPA style displayed the strongest growth and market share gains of all the various types... Read More