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Given the centuries-old legacy of alcoholic beverages it took a very short time for Tequila to go from a native Mexican spirit that might be palatable if you’re lucky, to a highly regulated industry that has diversifying exponentially each year. The Beckmann (formally Cuervo) family remains the oldest tequila-making clan... Read More

A VISIT TO TEQUILA. . . the unique qualities of each brand of tequila are achieved through carefully derived formulas each of which involves a delicate balance of ancient knowledge, agricultural prowess, modern technology, and a dash of sunny whimsy. Tequila is perhaps the most regulated spirit in the world.... Read More

That dusty old bottle sitting on countless bars back shelf could be one of many potable or non-potable spirits being massively overlooked by most bartenders and imbibers. Until recently that is. With the serious cocktail resurgence in full effect we see bartenders all over the country and world, mixing old... Read More

Wine dinners are a dime a dozen and when pressed, most restaurateurs will tell you they’re hardly an easy sell. It’s not just the abundance of them that diners can often find on any given weeknight, it’s pulling off the affair at a cost that’s both consumer-friendly and fiscally sound... Read More

WINE MARKETING IN PINCH TIME SILENT SELLOFFS Latitude Beverage Company has scored nicely with Ku Dé Ta.Now Kevin Mehra is quietly talking up Ninety Plus Cellars. First the plains then the moat now Kevin Mehra is ready to scale the walls of the wine castle. Sipping Starbucks on the Needham... Read More

Re: “Let Them Have Liquor Licenses!”                                                                                                 28 March 2OO9          April 2OO9 issue page 3O From: John H Eisenbeiser IV          Whip City Spirits Incorporated          65 Southwick Road Westfield, MA  O1O85          dba/76 Discount Loquors, Westfield, MA O1O85          dba/Riverside Liquors, Agawam, MA O1OO1 To Whom It May Concern, I am an owner... Read More

Vodka.  How does one begin to wrap one’s mind around the subject of vodka?  The simple word “big” is far too small to describe this behemoth of a spirit.  Speaking with the people who sell vodka – the producers importers wholesalers retailers, bar and restaurant owners – and those who... Read More

  Dimi Lezinska the Grey Goose global brand ambassador, recently accompanied Francois Thibault on a visit to Boston. Francois, who goes by the title maitre de chai (translation: cellar master), played a key role in the development of Bacardi’s Grey Goose. With Dimi serving as translator, we got the lowdown... Read More

DAN AYKROYD • 56 • Actor Musician, Importer, Investor / Diamond Estates Winery & Spirits, Ltd. This upstanding son of Canada has long stood tall as a stalwart champion of bold and worthy causes.  First was humor, as Saturday Night Live’s Purvis Buckle and Ghostbusters’ Ray Stantz; then there was... Read More