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The Glenlivet has nearly 200 years of appealing to whisky connoisseurs looking for a rare expression steeped in heritage and history. The brand’s historical ties to the Pullman Company, a pioneer of first-class railroad travel, are due in large part to the business savvy Captain Bill Smith Grant, Founder George... Read More

Riverwalk Brewing has unveiled a new, updated logo and look along with plans to can most of their core offerings starting in May. 12 oz. cans of Riverwalk IPA and Screen Door will begin rolling off the line on May 25, just in time for summer. “We have been receiving... Read More

Brockmans Gin invites bartenders from around the world to enter Brockmans’ International Cocktail Contest to find the world’s best “Brocktail” hosted on June 11, World Gin Day in the UK. “We have crafted an exceptional liquid and now we get to experience creative cocktail interpretations on how to make it... Read More

Strongbow Hard Apple Cider marks the official start of summer with its Made for Ice program. The comprehensive, 360⁰ program educates consumers on the benefits of pouring Strongbow over ice to unlock the refreshing taste of the brand’s award winning ciders through TV advertising, POS materials, social and digital media... Read More

Martignetti Companies achieved the prestigious “Business Partner of the Year” award from the Massachusetts Restaurant Association (MRA) at their annual awards dinner held at the Boston Convention & Exhibition Center on March 14, 2016 during the New England Food Show. The award is given by the MRA to recognize individuals... Read More

Heineken launched an integrated, global marketing campaign, There’s More Behind the Star, which invites consumers to discover the authentic product stories that are the foundation of an iconic, global brand. The new campaign includes a fully integrated, 360° marketing program that incorporates national TVC, digital and social support, along with... Read More

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can... Read More

LIQS introduces Fireshot, the newest flavor to join its portfolio of ready-to-drink shots. Tapping into the popular flavored whiskey category, Fireshot combines cinnamon and vanilla with premium whiskey to create a cocktail in a shot glass that can be shot, sipped or poured over ice. “Consumer interest in flavored whiskies... Read More

Pernod Ricard USA welcomes further innovation to the Irish whiskey category with two new expressions, Midleton Dair Ghaelach and Green Spot Château Léoville Barton. Midleton Dair Ghaelach is the first ever Irish Whiskey from the Midleton distillery to be finished in virgin Irish Oak Hogsheads, and Green Spot Château Léoville... Read More

Malibu announced the February debut of its newest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. The indulgent treat can be shared over casual connections with friends or during a relaxed night out in shots, mixed with fruit juices or blended with ice cream. “We are very... Read More