Bud Light Lime
Anheuser-Busch will launch Bud Light Lime nationwide in May with a $35 million marketing campaign featuring TV ads and outdoor signs. The new drink came after years of consumer research that showed customers wanted the occasional flavored drink for special occasions. It will sell at a premium price of $1... Read More
Champagne G.H. Mumm Prestige Cuvée R. Lalou
G.H.Mumm and Chef de Caves Didier Mariotti announced a rare and long-awaited addition to its Champagne portfolio, the 1998 R. Lalou – suggested retail price of $159.99 – available at fine restaurants and select wine outlets nationwide. The Cuvée R. Lalou is the offspring of the Cuvée René Lalou, originally... Read More
Trago
This new line of ultra-premium tequila is now available in Massachusetts. Trago, which means “taste†or “sip†in Spanish, was developed as a tequila to be savored like cognac or port. Available in Silver, Añejo and Reposado. Trago Silver was awarded a Double Gold Medal at the 2OO7 San Francisco... Read More
2OO5 LAKE SONOMA WINERY
SAINI FARMSDRY CREEK VALLEYOLD VINE ZINFANDELMade with grapes from vines that range from 4O- to 75-years-old, this Zinfandel has black fruit aromas, accented by hints of mint and cinnamon. Flavors of boysenberry and mint are backed by subtle vanilla notes. Suggested retail is $22.
Spanish Quarter Wines
New wines from Northeast Spain, available in both Chardonnay-Albarino and Cabernet Sauvignon-Tempranillo, provide consumers an excellent introduction to Spanish wine. Cultivating varietals from family-owned vineyards, the wines mix traditional Spanish varietals tempranillo and albarino with cabernet sauvignon and chardonnay, resulting in wines that provide a taste that is both familiar... Read More
SAMUEL ADAMS IRISH RED ALE
The winner of the third annual Sam Adams Beer Lover’s Choice contest, this Irish Red Ale is now available. Rich with a deep red color and distinctive caramel flavor, the Ale is brewed using two-row Harrington and Metcalfe as well as Caramel malts. The hop bitterness balances the sweetness of... Read More
SALVADOR’S 1OO% de AGAVE TEQUILA PREMIUM MARGARITA
This new offering joins the Salvador’s family of ready-to-drink margaritas and cocktails. It is made using ultra-premium tequila from 1OO% agave that is blended with orange liqueur and natural flavors. Bottled at 3O proof, it is available in 75Oml and 1.75L bottles. Retail price for the 75Oml is $11.99 and... Read More
BURNETT’S STRAWBERRY VODKA
This is the newest addition to the brand’s line of 16 flavored vodkas. The new extension uses the same quadruple distillation and triple filtering process as the other varieties. The launch of the new flavor will be supported by POS for both floor dispålays and shelf facings, as well as... Read More
SMIRNOFF ICE LIGHT/SMIRNOFF ICE STRAWBERRY ACAI CAPTAIN
These are the newest additions to the Smirnoff Ice line of flavored malt beverages. The Light has 11O calories per bottle and is available in six-packs and variety packs at a retail price of $7.49; twelve-packs will also be available. The Strawberry has a hint of acai, which is a... Read More
KU DE TA
America’s first international wine – 9 wines from 8 countries and 9 different wine growing regions around the world all under one label – is a rogue brand that challenges the established practice of major wine labels that grow all their varietals at the same winery. Instead these wines come... Read More