Brand News

The p.i.n.k.Spirits Company has launched the world’s first, ultra-premium imported Tequila, Rum, White Whiskey, Sake and Gin all of which are infused with flavorless caffeine and guarana, with no added sugar, color, carbohydrates, or preservatives. Every 1½ ounces contains the equivalent intensity of approximately a half of cup of coffee.... Read More

Just in time for spring entertaining, Smirnoff adds Passion Fruit and White Grape to its flavored vodka portfolio. Suggested 75Oml retail price is $14.99.

Castle Brands Inc. has reached an agreement with Authentica Tequilera to develop and launch Tequila Tierras Autenticas de Jalisco, a new line of super-premium tequila.  Castle Brands will be the exclusive importer and marketer.

Anheuser-Busch will launch Bud Light Lime nationwide in May with a $35 million marketing campaign featuring TV ads and outdoor signs.  The new drink came after years of consumer research that showed customers wanted the occasional flavored drink for special occasions.  It will sell at a premium price of $1... Read More

G.H.Mumm and Chef de Caves Didier Mariotti announced a rare and long-awaited addition to its Champagne portfolio, the 1998 R. Lalou – suggested retail price of $159.99 – available at fine restaurants and select wine outlets nationwide. The Cuvée R. Lalou is the offspring of the Cuvée René Lalou, originally... Read More

This ultra-luxury vodka is now available in 1.75L and 5Oml trial size bottles in addition to the 75Oml and 1L sizes originally available. Suggested retail price is $129.99 for the 1.75L and $8.99 for the 5Oml.

Made with all-natural flavors, this new flavored liqueur is the latest addition to the Hiram Walker that includes 4O products. The launch is being supported with pre-packed recipe neckers. Available in 75Oml and 1L sizes, retail price is $9.99 for the 75Oml.

Heaven Hill Distilleries new look for O’Mara’s Irish Country Cream holds true to the authenticity of the brand, but with a more contemporary feel. To support the new package design, new POS is a continuation of the more contemporary look featuring the new tagline, “The smoothest cream rises to the... Read More

A luxury potato vodka, Zodiac uses a four column, ninety-one stage distillation process. It is hand crafted in Idaho in small batches, using birch charcoal filtration and Rocky Mountain spring water, producing a naturally smooth, additive-free, 1OO% neutral potato spirit. Produced in the only potato vodka distillery in North America,... Read More

Beam Global Spirits & Wine, Inc. announced the US  launch of Ardmore Traditional Cask, the first widely available single malt whisky from the Ardmore distillery.  The only Highland malt whisky to be 1OO% peated since its inception in 1898, it offers Highland malt flavor with a twist, and will be... Read More