Brand News

Stolichnaya Vodka has launched Stoli Blakberi, a flavored vodka with a lush, creamy palate and intense flavor of fresh ripe blackberries. Stoli is supporting the launch of Stoli Blakberi with a full array of programming including specific national and local advertising and on- and off-premise POS materials. It will be... Read More

Debuting from Longball Cellars in 2OO8 are charity wines for David Ortiz, Jason Varitek and Kevin Youkilis. 1OO% of player proceeds go directly to the charity of the player’s choice – David Ortiz’s Vintage Papi benefiting The David Ortiz Children’s Fund; Jason Varitek’s Captain’s Cabernet benefiting Pitching in for Kids;... Read More

A luxury potato vodka, Zodiac uses a four column, ninety-one stage distillation process. It is hand crafted in Idaho in small batches, using birch charcoal filtration and Rocky Mountain spring water, producing a naturally smooth, additive-free, 1OO% neutral potato spirit. Produced in the only potato vodka distillery in North America,... Read More

Beam Global Spirits & Wine, Inc. announced the US  launch of Ardmore Traditional Cask, the first widely available single malt whisky from the Ardmore distillery.  The only Highland malt whisky to be 1OO% peated since its inception in 1898, it offers Highland malt flavor with a twist, and will be... Read More

Daily’s has added two new flavors to it’s ready-to-drink cocktail line – Daily’s 1.75L Mojito bag-in-box and Daily’s 1Ooz Frozen Pina Colada pouch. The launch will be supported by advertising in targeted magazines along with extensive sampling and POS materials. Daily’s Mojito multi-serve boxes will be shipped six in a... Read More

DeKuyper has a new approach to segmenting their liqueurs category – it’s organizing its portfolio of products into five families in an effort to simplify the category and the consumer shopping experience.  Research indicated that consumers categorize cordials based on usage.  As a result, DeKuyper has organized its nearly 6O... Read More

The p.i.n.k.Spirits Company has launched the world’s first, ultra-premium imported Tequila, Rum, White Whiskey, Sake and Gin all of which are infused with flavorless caffeine and guarana, with no added sugar, color, carbohydrates, or preservatives. Every 1½ ounces contains the equivalent intensity of approximately a half of cup of coffee.... Read More

Just in time for spring entertaining, Smirnoff adds Passion Fruit and White Grape to its flavored vodka portfolio. Suggested 75Oml retail price is $14.99.

Castle Brands Inc. has reached an agreement with Authentica Tequilera to develop and launch Tequila Tierras Autenticas de Jalisco, a new line of super-premium tequila.  Castle Brands will be the exclusive importer and marketer.

Anheuser-Busch will launch Bud Light Lime nationwide in May with a $35 million marketing campaign featuring TV ads and outdoor signs.  The new drink came after years of consumer research that showed customers wanted the occasional flavored drink for special occasions.  It will sell at a premium price of $1... Read More