Brand News

RUSSELL’S RESERVE WHISKIESMaster Distiller Jimmy Russell and his son, Associate Distiller Eddie Russell, unveiled a handsome new look for their hand-crafted Russell’s Reserve Bourbon and Russell’s Reserve Rye products.  Russell’s Reserve’s new packaging will debut in November in time for the holiday selling season.  The new look more clearly communicates... Read More

This new release will be available in early October.  The launch will be supported with a full array of marketing initiatives which include on- and off-premise POS materials including recipe neckers, case talkers and redesigned 4-bottle counter units, table tents and a bartender recipe guide.

TWO FINGERS TEQUILAHeaven Hill Distilleries has redesigned its Two Fingers Tequila line –  including a clear bottle and a more streamlined black label prominently featuring a Blue Agave plant.  New POS material has been developed to support the new look featuring the revamped tagline, “It Takes Two” in keeping with... Read More

Oval America, importers from Austria, will launch Oval Vodka into select US markets. Renowned homeopathic scientist Professor Valery Sorokin has patented an 11-day process that structures the vodka. The process combines water and alcohol in a way that is different – it arranges the vodka so that the water surrounds... Read More

The first beer in a series from a limited edition line of specialty big beers, Leviathan Triticus, is now available on draft.  Latin for “wheat”, Triticus is a strong and dark wine-style ale that is 14.3% ABV.  A blend of 5O% wheat malts, including caramel and chocolate, provides it’s color... Read More

Juan-Domingo Beckmann has introduced a hand-crafted blend of reposado, anejo and extra-anejo tequilas. Unlike any other aged tequila, Maestro Dobel is a diamond-clear spirit as a result of a proprietary blending and filtration technique. Dobel is 4O% ABV and has a suggested retail price of $74.99.

Taking advantage of the popularity of American Whiskeys, and the growing Corn Whiskey subsegment – as well as the trend toward infusing fresh fruits into clear spirits – Heaven Hill is launching these new flavors at 70 proof in 750ml glass mason jar nationally.

Aguirre Tequila Imports is poised to put out a new range of boutique tequilas that are hand-made from beginning to end, from the harvesting of the blue agave to the fermentation to the distillation to the crafting of the artisan blown angel shaped bottles to the one piece natural cork... Read More

Beam Global Spirits & Wine’s new product line – DeKuyper Burst Bar Shots – are pre-mixed shots in three flavors: Red Headed Burst, Kamikaze Burst and Washington Apple Burst, based on popular shots from the on-trade. The new 4O-proof product will be sold in 5 sizes: 5Oml, 375ml, 75Oml, 75Oml... Read More

The new bottling is triple-distilled for balance and smoothness. Medium amber gold in color, the 1O-Year-Old displays a malty and slightly woody nose with citrus notes. It derives its complex flavor of malt and spice, wood and vanilla, from long aging in Spanish and American oak casks. Suggested retail price... Read More