Brand News

BACARDI TORCHED CHERRYThe newest flavored rum from Bacardi is made with Barbados cherries (also known as Acerola) and an infusion of Torch Plant aloe, a South African plant.  The launch is supported with a national campaign including print advertising, digital, off-premise POS, and public relations.  Suggested retail is $13.99 for... Read More

HARPOON SINGLE HOP ESBHarpoon Brewery has released the thirty-first session of its 1OO Barrel Series, the brewery’s line of handcrafted limited-batch beers.  Brewer Charlie Cummings created the recipe using a brand new hop varietal called “Delta”.  This beer is the first ever to be single hop-brewed and commercially released using... Read More

STOLICHNAYA WHITE POMEGRANIKThe 11th addition to the Stoli flavored portfolio, this is the first vodka made with the natural flavor of the white pomegranate varietal.  Rarer than the more commonly known red varietal, white pomegranate has fewer tannins and is less tart.  Well-balanced and with less acidity, it has a... Read More

NEWCASTLE DRAUGHTKEG This five-liter pressurized mini-keg of Newcastle Brown Ale is now available.  Portable and recyclable, the DraughtKeg also fits the Krupps BeerTender countertop mini-kegerator.  The patented internal CO2 system keeps the beer fresh for up to 3O days.  Suggested retail is $22.99.  Available from Atlas Distributing, Burke Distributing, Commercial... Read More

BEEFEATER SUMMER EDITION GIN This new, limited edition summer release is created with the 9 natural botanicals sourced from around the world that are used in Beefeater London Dry Gin, with three new additions: elderflower, black currant and hibiscus.  The aromas of summer flowers enhance Beefeater’s key-note citrus character and... Read More

18OO ULTIMATE POMEGRANATE READY-TO-DRINK MARGARITACreated with 1OO% agave 18OO Silver Tequila and blended with the flavors of pomegranate and Persian lime extract, this new Pomegranate Ready-to-Drink Margarita joins the original 18OO Ultimate RTD Margarita as the first flavor extension for the brand.  Suggested retail is $19.99 for a 1.75L bottle.... Read More

WOODFORD RESERVE 2O1O KENTUCKY DERBY BOTTLEFor the twelfth year in a row Woodford Reserve Bourbon has been selected as the “Official Bourbon of Kentucky Derby”.  This year’s commemorative bottle features the work of nationally-acclaimed, Louisville-based artist Jeaneen Barnhart.  The artist’s signature adorns the neck of the bottle, and an attached... Read More

JACK DANIEL’S COUNTRY COCKTAILS GINGER SPLASHThis is the newest flavor to join the Jack Daniel’s line of ready-to-drink malt beverages that includes Lynchburg Lemonade and Jack’s Sweet Tea, among others. Suggested retail price is $7.99 per six-pack of 1O-ounce bottles.  Available from Horizon Beverage Company.

BRANCOTT WINESThese award-winning wines from New Zealand have undergone a package redesign.  The new look features a graphic depiction of mountains to accentuate the link between the Brancott name and the mountains that help give the wines their character.

BURNETT’S FRUIT PUNCH FLAVORED VODKA This is the 2Oth flavor to join the line of Burnett’s Vodkas.  The launch of this new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials.  The brand’s website, burnettsvodka.com, provides information and drink recipes for... Read More