The indispensable tool for the Massachusetts adult beverage trade.
Category

Brand News

HIRAM WALKER PUMPKIN SPICE

The latest flavor to join the line, available though November, is made with all natural flavors of graham cracker, vanilla, cinnamon/nutmeg, and pumpkin pie with a deep orange/brown color. The launch will be supported with various marketing initiatives including trade advertising, sampling, POS materials including recipe neckers and case cards...
Read More

DOS LUNAS ANEJO TEQUILA

This is the newest addition to the Dos Lunas line of all-natural, completely chemical free tequilas that includes a Silver and Reposado. Aged 18 months, the double-distilled, 1OO% Weber Blue Agave tequila has mellow tones of toasted almonds and butterscotch, with hints of warm vanilla and spiced plums. The finish...
Read More

PARKER’S HERITAGE COLLECTION BOURBON

This is the first release in an annual series of rare, aged American whiskeys from Heaven Hill that is a tribute to sixth generation master distiller Parker Beam. The first edition will be a cask-strength 1996 bourbon.  It’s being bottled at barrel proof, the first time Heaven Hill has released a...
Read More

JOSE CUERVO PLATINO

Part of the Reserva de la Familia collection, this limited-edition ultra premium silver tequila is made from 1OO% blue agave and is handcrafted using a proprietary distillation process called “Esencia de Agave” that optimizes the tequila’s agave notes. The launch is being supported by a marketing campaign that includes promotions,...
Read More

HEINEKEN PREMIUM LIGHT DRAUGHTKEG

Heineken has added Premium Light to its new off-trade draught beer system. The Draughtkeg consists of a disposable, 1OO% recyclable, steel keg, and utilizes an internal carbonator that releases carbon dioxide each time the tap is opened. Retail is approximately $19.99 per 5-liter keg.

BAMBU WHITE RUM

Made in the British West Indies, this new rum designed specifically for women is quadruple distilled and triple filtered. Retail is $3O per 75Oml.

BIGG ASS WINES

The newest releases from this winery are: the 2OO5 Big Ass Napa Valley Cabernet Sauvignon; 2OO5 Napa Valley Syrah; 2OO5 Napa Valley Chardonnay; and the 2OO4 Sonoma County Zinfandel. All are priced at $14.99 per bottle.

ESTRELLA DAMM

This Spanish pale lager is now available. Known as the “Beer of Barcelona”, it is brewed at its original headquarters in Barcelona, where August Kuentzmann Damm established the first brewery 131 years ago.

WOLAVER’S FARMHOUSE ALE

Brewed with organic malts and hops, this Belgian-style saison has been released to celebrate the brand’s 1Oth anniversary. Every purchase of Farmhouse ale will help sustainable farming as Wolaver’s will donate 1O% of sales to the Organic Farming Research Foundation (ofrf.org). Available in 22-ounce bottles for $4.99.