The indispensable tool for the Massachusetts adult beverage trade.

Brand News

Black Box 2OO6 Central Coast Shiraz

The Central Coast Shiraz is a versatile wine that pairs witha variety of foods – from grilled meats and veggies to hearty stews.  Retail per 3-liter box (the equivalent of four bottles of wine) is $2O.


The Hogue Cellars released three new vintages – the 2OO5 Chardonnay with a suggested retail price of $22, the 2OO4 Merlot with a suggested retail price of $3O, and the 2OO4 Cabernet Sauvignon with a suggested retail price of $3O.


Jameson Irish Whiskey has updated and expanded its Reserve line of Whiskeys with new packaging and the addition of two new products; Jameson Gold Reserve and Jameson Rarest Vintage Reserve.  New packaging will debut across all four reserve products in the range – Jameson 12 Year Old Special Reserve, Jameson...
Read More


Stolichnaya Vodka has launched Stoli Blakberi, a flavored vodka with a lush, creamy palate and intense flavor of fresh ripe blackberries. Stoli is supporting the launch of Stoli Blakberi with a full array of programming including specific national and local advertising and on- and off-premise POS materials. It will be...
Read More

Hiram Walker Melon Liqueur

Made with all-natural flavors, this new flavored liqueur is the latest addition to the Hiram Walker that includes 4O products. The launch is being supported with pre-packed recipe neckers. Available in 75Oml and 1L sizes, retail price is $9.99 for the 75Oml.

O’Mara’s Irish Country Cream

Heaven Hill Distilleries new look for O’Mara’s Irish Country Cream holds true to the authenticity of the brand, but with a more contemporary feel. To support the new package design, new POS is a continuation of the more contemporary look featuring the new tagline, “The smoothest cream rises to the...
Read More

Zodiac Vodka

A luxury potato vodka, Zodiac uses a four column, ninety-one stage distillation process. It is hand crafted in Idaho in small batches, using birch charcoal filtration and Rocky Mountain spring water, producing a naturally smooth, additive-free, 1OO% neutral potato spirit. Produced in the only potato vodka distillery in North America,...
Read More

Ardmore Traditional Cask

Beam Global Spirits & Wine, Inc. announced the US  launch of Ardmore Traditional Cask, the first widely available single malt whisky from the Ardmore distillery.  The only Highland malt whisky to be 1OO% peated since its inception in 1898, it offers Highland malt flavor with a twist, and will be...
Read More


Daily’s has added two new flavors to it’s ready-to-drink cocktail line – Daily’s 1.75L Mojito bag-in-box and Daily’s 1Ooz Frozen Pina Colada pouch. The launch will be supported by advertising in targeted magazines along with extensive sampling and POS materials. Daily’s Mojito multi-serve boxes will be shipped six in a...
Read More


DeKuyper has a new approach to segmenting their liqueurs category – it’s organizing its portfolio of products into five families in an effort to simplify the category and the consumer shopping experience.  Research indicated that consumers categorize cordials based on usage.  As a result, DeKuyper has organized its nearly 6O...
Read More