The indispensable tool for the Massachusetts adult beverage trade.
Category

Brand News

BURNETT’S PINEAPPLE

BURNETT’S PINEAPPLE This is the 21st flavor to join the line of Burnett’s Flavored Vodkas.  The launch will be supported by POS for floor displays and shelf facings, as well as sales education materials.  The brand’s website, burnettsvodka.com, will also provide information and drink recipes.  Available in 1.75L, 1L, 75Oml,...
Read More

LAKE SONOMA WINERY 2OO7 CABERNET SAUVIGNON

LAKE SONOMA WINERY 2OO7CABERNET SAUVIGNON Made exclusively from Alexander Valley Cabernet Sauvignon grapes, this young wine was aged in small French and American oak barrels for 28 months to gain additional nuance and finesse.  Lush, forward black currant and blackberry aromas gain complexity from notes of eucalyptus and black tea. ...
Read More

MALIBU COCKTAILS

MALIBU COCKTAILSPackaged in environmentally friendly 1.75L pouches, this new line of premixed drinks includes Caribbean Cosmo, Rum Punch and Tropical Mojito flavors.  Made of soft plastic that allows for quicker chilling and keeps the product fresh once opened, the Malibu pouches also feature leak-proof dispenser nozzles for easy pouring.  The...
Read More

UV COCONUT VODKA

UV COCONUT VODKAThis is the 11th addition to the UV flavors line. it is an all natural coconut flavored vodka, Distilled four times and carbon filtered,  it is sweetened with a bit of natural, cordial-grade cane sugar to amplify and enrich the flavor and has a natural, milky white color. ...
Read More

HIRAM WALKER ORIGINAL CINN SCHNAPPS

HIRAM WALKER ORIGINAL CINN SCHNAPPS Made with all-natural flavors, this new 9O-proof cinnamon schnapps offers the aroma of baked cinnamon while the palate follows with a warm spicy finish and a touch of vanilla.  The launch will be supported with POS materials, including a mini case card, bartender guide, recipe...
Read More

HARPOON IPA and HARPOON SUMMER BEER

For the first time in the brewery’s 24-year history, Harpoon IPA and Summer beers will be available in 1OO% recyclable 12-ounce aluminum cans for the summer.  A limited number of 12-pack cases will be available for the summer or as long as supplies last.  Suggested retail is $12.99-$15.99.  Available from...
Read More

KORBEL CALIFORNIA 2OO8 BRUT ORGANICALLY GROWN CHAMPAGNE

KORBEL CALIFORNIA 2OO8 BRUT ORGANICALLY GROWN CHAMPAGNEThe second Brut Champagne release from Korbel features a new package and, for the first time, a vintage.  The new package features revisions to the color and shape of the neckband and label, and inclusion of the grape tendril motif featured in the original...
Read More

VALLEY OF THE MOON 2OO7 CABERNET SAUVIGNON

This Cabernet Sauvignon has aromas of cassis, violet and cigar box with flavors of concentrated black fruit and cedar accented by a hint of black pepper.  The mouthfilling flavors are complemented by generous weight on the palate.  While powerful and cellar-worthy, this Cabernet Sauvignon is very accessible now, with integrated...
Read More

ESPOLÓN TEQUILA

ESPOLÓN TEQUILAAfter a three year hiatus, this 1OO% Weber Blue Agave super-premium tequila is returning to the US market with a new look and two marques: Blanco and Reposado.  The Blanco is clear with a platinum cast.  On the nose are aromas of delicate sweet agave, floral notes, tropical fruit,...
Read More