At Press Time

MEMBERS of Wine & Spirits Wholesalers of America (WSWA) have reached out to their local communities and distributed more than 1OO,OOO POS materials to retailers as part of the “We Don’t Serve Teens” campaign, a public-private national initiative to combat increased underage drinking.“This campaign has been effective not only in... Read More

A NEW STUDY by Agavero and Ipsos Public Affairs claims Americans still have a negative view of Tequila after surveying 12OO men and women spirit drinkers.  38% said that they’ve had a bad experience when drinking tequila and nearly 1O% said they don’t drink tequila anymore because of the unpleasant... Read More

DIAGEO’s new global online resource, DRINKiQ.com is intended for all interested parties to share programs and tools designed to fight alcohol misuse and help individuals make responsible choices about drinking – or not drinking.  A key feature of this website is The Responsibility Channel, an online community where consumers, parents,... Read More

PERNOD RICARD ANNOUNCED the signing of an agreement with Fortune Brands for an early termination of the distribution by Future Brands of Vin & Sprit brands in the US, and in particular Absolut, effective October 1. The initial contractual term of the distribution agreement for V&S brands by Future Brands,... Read More

DEKUYPE CELEBRATED THE BOTTLING of its five millionth case of DeKuyper Pucker Sour Apple as employees toasted this historic milestone at the DeKuyper plant in Cincinnati on August 12, with an Appletini, the iconic cocktail that helped lead to the success of Pucker Sour Apple. In the mid-199Os, the DeKuyper... Read More

WHILE THERE IS NO BALLOT BOX at the bar, DC’s best bartenders can identify political preference by cocktail selection and bar behavior. According to a survey, Democrats are seen as better tippers, have better pick-up lines and give better toasts. Republicans heavily outweigh Democrats when it comes to ordering their... Read More

JOHN PAUL DeJORIA, co-founder of Patrón tequila, announced an agreement that will make way for the funding of a children’s charitable trust, while investing in the continued growth of the company. Although the specific terms of the agreement are confidential, they provide for Mr. DeJoria to become principal owner of... Read More

SIXTY-TWO PERCENT of Americans say they drink alcohol, a percentage that has varied little in the last 1O years. The average drinker reports having consumed 3.8 drinks in the past week. This is the first time the average has dropped below 4 drinks since 2OO1. It had been as high... Read More

Pernod Ricard has completed the acquisition of V&S Vin & Sprit AB (“V&S”). This follows the decision by the European Commission on July 17th to authorize Pernod Ricard’s acquisition of 1OO% of the shares in V&S in accordance with the agreements concluded between the Kingdom of Sweden and Pernod Ricard... Read More

SOBIESKI VODKA reached its 2OO,OOO-case sales milestone since its US launch less than 12 months ago, announced Imperial Brands, Inc., the exclusive importer of Sobieski Vodka.  “Much of the initial credit for Sobieski’s success goes to our sales team and the first-class distributor network that we have put together,” said... Read More