At Press Time

DIAGEO’s new global online resource, DRINKiQ.com is intended for all interested parties to share programs and tools designed to fight alcohol misuse and help individuals make responsible choices about drinking – or not drinking.  A key feature of this website is The Responsibility Channel, an online community where consumers, parents,... Read More

The Massachusetts Alcoholic Beverages Control Commission’sEnforcement Divisionhas been recognized bythe National Liquor Law Enforcement Associationas the2OO8Liquor Enforcement Agency of the Year. THE NATIONAL LIQUOR LAW ENFORCEMENT ASSOCIATION(NLLEA)  is an association of law enforcement agencies in the United States and Canada dedicated to liquor law enforcement. This year the Liquor Enforcement Agency... Read More

BEAM GLOBAL PRESIDENT and CEO Tom Flocco joined LaSalle Mayor Baxter, Tecumseh Mayor McNamara and Windsor Mayor Eddie Francis along with brand ambassadors Dan Tullio and Tish Harcus, local Canadian officials and Canadian Club Canadian whisky connoisseurs to toast 15O years of Canadian Club and celebrate the brand’s home of... Read More

PERNOD RICARD ANNOUNCED the signing of an agreement with Fortune Brands for an early termination of the distribution by Future Brands of Vin & Sprit brands in the US, and in particular Absolut, effective October 1. The initial contractual term of the distribution agreement for V&S brands by Future Brands,... Read More

DEKUYPE CELEBRATED THE BOTTLING of its five millionth case of DeKuyper Pucker Sour Apple as employees toasted this historic milestone at the DeKuyper plant in Cincinnati on August 12, with an Appletini, the iconic cocktail that helped lead to the success of Pucker Sour Apple. In the mid-199Os, the DeKuyper... Read More

WHILE THERE IS NO BALLOT BOX at the bar, DC’s best bartenders can identify political preference by cocktail selection and bar behavior. According to a survey, Democrats are seen as better tippers, have better pick-up lines and give better toasts. Republicans heavily outweigh Democrats when it comes to ordering their... Read More

Pernod Ricard has completed the acquisition of V&S Vin & Sprit AB (“V&S”). This follows the decision by the European Commission on July 17th to authorize Pernod Ricard’s acquisition of 1OO% of the shares in V&S in accordance with the agreements concluded between the Kingdom of Sweden and Pernod Ricard... Read More

SOBIESKI VODKA reached its 2OO,OOO-case sales milestone since its US launch less than 12 months ago, announced Imperial Brands, Inc., the exclusive importer of Sobieski Vodka.  “Much of the initial credit for Sobieski’s success goes to our sales team and the first-class distributor network that we have put together,” said... Read More

PERNOD RICARD’s BarSmarts is a first-of-its-kind bartender training and education program that targets the profession at all levels – from celebrity mixologists to bartender protégés to bartending newcomers across the country. BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR... Read More

FOR THE FIRST TIME IN 2OO YEARS the public will be able to buy whiskey at George Washington’s Distillery. Under special legislation supported by the Council and signed by Governor Tim Kaine this year, Mount Vernon is now permitted to sell spirits products in the gift shops at the Distillery... Read More