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At Press Time

THERE’S A NEW LIQUOR CZAR IN TOWN

After several long months, Boston finally has a new liquor czar.  Governor Patrick has filled a post that had been vacant for seven months and took steps to return future appointment power to the Hub after decades of state control.  Patrick appointed Nicole Murati Ferrer, a longtime attorney for the...
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RIP WAABI

The World Association of the Alcohol Beverage Industries, Inc.’s (WAABI) Board of Directors has voted to dissolve the 67-year-old volunteer group, citing declining membership and corporate support. At a February meeting in Louisville, Kentucky, the Board reviewed several options for stemming a dwindling cash reserve and roster of local chapters....
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A FORTUNE WINDFALL FOR DIAGEO?

The breakup of Fortune Brands is shaping up to be a potential boon for Diageo. The drinks company is the most probable buyer of most of Fortune Brands’ Jim Beam spirits business, with Bacardi Ltd. as a bidding partner for the remainder, Liberum Capital analysts reported. “We expect Diageo to...
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HORIZON IS COMING TO NORTON

Norton is rolling out the red carpet. At a recent town meeting, voters unanimously approved a tax break package that will bring Horizon Beverage Company to the former General Motors plant. Horizon plans on spending $43 million to purchase and expand the former  plant, a 4OO,OOO-square-foot facility on Commerce Way....
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IT’S ALL SOCIAL

Forget websites, they’re so passé. Bacardi is set to scale back its brand websites and refocus its marketing efforts on social-media platforms that host its branded content.  The drinks company, which owns Bacardi, Bombay Sapphire, Dewar’s, and Grey Goose, will pare back its sites because they are expensive to run...
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MAKE MINE A SUPER FRUIT MARTINI

Being healthy when you drink is the ‘in’ thing these days. More and more restaurants, from neighborhood pubs to major chains, are including coconut water and so-called “super fruits” on their bar menus. Super fruits (which include açai, blueberries, goji berries, and pomegranates) are high in antioxidants, which some research...
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TIPS ON-PREMISE GETS A MAKEOVER

TIPS has a new, more modern look. Health Communications, Inc., provider of the TIPS (Training for Intervention ProcedureS) Program, has released version 3.O of its On-Premise program. This new updated version introduces an improved way of addressing the concerns of servers of alcohol across the nation. The changes include all-new...
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IT’S SACRILEGE! A DRAM IN A CAN

Surely the Apocalypse is near. How else do you explain Scotch whisky being packaged in, gasp, cans? But it’s true. Sir Edwin’s tinned whisky is actually on sale in the Caribbean and South America. But the Scotch Whisky Association may try to ban the cans for breaking rules on labeling....
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SUNDAY SALES FOR CONNECTICUT?

Is Connecticut finally getting into the Sunday sales game? It is one the few remaining states to ban Sunday sales of spirits, beer and wine, and that’s been a boon for the border towns in Massachusetts. But that may change if State Rep. Kathy Tallarita, a Democrat from Enfield’s 58th...
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