At Press Time

The Distilled Spirits Council of the United States has issued new guidelines for responsible alcohol advertising and marketing on all social networking sites and other digital communications platforms. The guidelines apply to all branded digital market-ing communications including websites, blogs, mobile communications, and other applications. DISCUS and the European Forum... Read More

It’s official! In September, Horizon Beverage Company hosted a groundbreaking ceremony for the expansion of its new headquarters building and operations center at 45 Commerce Way in Norton, marking the beginning of a new chapter for both Horizon and the town. Horizon will bring new life to the vacant General... Read More

The City of Boston, in part-nership with Patrón Spirits and with support from the Association of Independent Colleges and Universities in Massachusetts (AICUM), increased its support of the national “We Don’t Serve Teens” campaign during the fall back-to-school period. The initiative is sponsored by a coalition of public and private... Read More

Beam Global Spirits & Wine, Inc. has new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., early in the fourth quarter. The new logo features the single word “Beam” in the signature red script of fourth-generation distiller James B. Beam, whose... Read More

Getting carded used to be a straightforward process. You handed over your ID, it was looked at and you were either served or not served based on the bartender’s discretion. But beyond minors trying to get into a bar, one of the big problems operators have long contended with is... Read More

Master Distiller Fred Noe, seventh-generation Jim Beam family distiller, and musician Kid Rock recently presented Jim Beam’s $1OO,OOO donation to Amy Palmer, COO of Operation Homefront, backstage before Kid Rock’s concert in Tinley Park, Illinois. Since forming a partnership in 2OO8 with Operation Homefront, provider of emer-gency financial aid and... Read More

Sobieski Vodka is teaming up with actor Bruce Willis to support the Fisher House Foundation, a public/private partnership that supports the United States military and their families in times of need. From now until  September 2O12, for every bottle of Sobieski Vodka purchased in the United States a portion of... Read More

The Center For Wine Origins Wine Location Specialist Certificate Program, developed by Master of Wine Sandy Block, has announced testing dates of JANUARY 6 to 8, 2O12.  Registration is open to approved sommeliers, chefs, wine educators, beverage directors, and retail beverage directors.  There is no registration fee to take this... Read More

It’s the club every spirit’s brand wants to get into. Drinks International and Euromonitor International have published the Millionaires Club 2O11. The report lists spirits brands that sell over one million nine-liter cases. A record 172 brands made it into this year’s edition – figures are based on 2O1O sales... Read More

Fortune Brands Inc. was one step closer to splitting itself up after it recently completed the $1.23 billion sale of its golf business, which includes Titleist golf balls. Fortune sold Acushnet, which also includes the FootJoy brand, to Korean investors led by athletic company Fila Korea Ltd. and Mirae Asset... Read More