The indispensable tool for the Massachusetts adult beverage trade.
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IT RUNS IN THE FAMILY

Like father like son. Renowned spirits industry experts Jeffrey and Jonathon Pogash have launched cocktail books simultaneously. Son Jonathan is the cocktail editor of the latest edition of an American classic, Mr. Boston Official Bartender’s Guide (John Wiley and Sons; co-edited by Rick Rodgers) and father Jeffrey is the author...
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HAS MADD GONE A BIT MAD?

For the last few years, Interlocks – the alcohol detection devices installed in cars – have been used mainly for repeat drunk driving offenders. However, if Mothers Against Drunk Driving (MADD) has its way, all cars in the US will soon have alcohol detection devices in them. However, The American...
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HOW ABOUT A SHOT OF CABBAGE TREE TEQUILA?

With the exception of its wines, New Zealand has little to offer in the way of indigenous beers and spirits. To counter that, food science students of Auckland University of Technology (AUT) have been researching how to create the country’s first national alcohol: cabbage tree tequila. AUT Associate Professor Owen...
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A TRUE OXYMORON: NON-ALCOHOLIC WHISKY

They’re not happy about this in Scotland. ArKay, said to be the world’s first alcohol-free “Halal certified” whisky, is going on sale worldwide in time for the holidays. It is said to look and taste just like traditional whisky. With its certification, Arkay opens up the markets in Muslim countries...
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WILL HAPPY HOUR MAKE BARS HAPPY?

It’s been a quarter of a century since Massachusetts last had happy hours at its bars but that could soon be coming to an end. In October, the Massachusetts State Senate passed an amendment to the controversial casino bill that would allow state bars and restaurants to feature happy hour...
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CAN BEER AND WINE SAVE THE US POSTAL SERVICE?

For several years the US Postal Service has been facing an ever-growing financial crisis. So dire is it that there has been talk of eliminating Saturday delivery service. US senators think the agency can solve some of its problems by turning to alcohol. In an effort to boost revenue, lawmakers...
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HORIZON BEVERAGE BREAKS GROUND

It’s official! In September, Horizon Beverage Company hosted a groundbreaking ceremony for the expansion of its new headquarters building and operations center at 45 Commerce Way in Norton, marking the beginning of a new chapter for both Horizon and the town. Horizon will bring new life to the vacant General...
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W.J. DEUTSCH SIGNS AGREEMENT WITH MARTIGNETTI

W.J. Deutsch & Sons has signed a five-year distribution agreement with Martignetti Companies in several New England states – formalizing and extending existing rights to market and sell Deutsch wines and spirits in Massachusetts and New Hampshire, while granting rights in Rhode Island. Under the agreement, United Liquors has been...
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NEW TIPS PROGRAM FOR OFF-PREMISE

Version 3.O of the TIPS for Off-Premise program has been released. The new version introduces to cashiers, managers and operators an improved way of addressing alcohol-related sales concerns. Specifically targeted towards grocery, convenience stores and liquor stores, the three-hour classroom session provides participants with strategies for preventing alcohol sales to...
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