The indispensable tool for the Massachusetts adult beverage trade.
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MBB

PABST BREWING COMPANY

The brewer has named MATT BRUHN to the newly-created role of PBC Chief Marketing Officer.  In this role, he will oversee marketing for the entire portfolio, including heritage, imports, craft and other categories.

BROWN-FORMAN

LAWSON WHITING has been promoted to Chief Operating Officer overseeing the company’s regional operations, global production, and corporate responsibility functions.  A 21-year veteran of Brown-Forman, Whiting has served as Executive Vice President and Chief Brands and Strategy Officer since February 2O15.

BACARDI

2O-year Bacardi veteran MAHESH MADHAVAN takes over as Chief Executive Officer.   Madhavan will be based in the company’s global headquarters in Bermuda.  There are two additional appointments: JOHN BURKE assumes responsibility for leading all marketing efforts as Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited,...
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C.MONDAVI & FAMILY

The wine company has named JEFF RICHARDSON as the group’s Chief Operating Officer.  Richardson has been a member of the team for nine years, where he advanced from his position as the Director of Production to a more recent role as Vice President of Operations.

QUALITY BEVERAGE

The Taunton-based wholesaler has made several new appointments: TED AUDET as Executive Vice President and Chief Operating Officer; STEVE DOHERTY as Vice President/General Manager–Auburn Division; and CRAIG COLONERO as Director of Sales and Marketing–Auburn Division.

BEER = HAPPINESS . . . NO REALLY

BREAKING NEWS! According to a new scientific study, beer makes you happy. Not just a happy glow from having a couple of pints and relaxing but actually physically happy. In a study published in the journal Scientific Reports, researchers at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) in Germany analyzed 13,OOO different foods in order to...
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CORONA IS ROLLING IN THE GREEN

BUDWEISER MAY have earned the top spot for its value but it’s Corona that’s the envy of all these days.  Constellation Brands reported a 13% jump in beer sales in the summer months.  The gains come as the beer industry in general falters amidst sagging numbers.  The success has come...
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BUD TAKES THE CROWN

KUDOS TO Budweiser for being named the most valuable alcohol brand in the world.  The iconic brand ranked 31 in the Interbrand Best Global Brands 2O17 Top 1OO.  Apple took the #1 spot.  Budweiser was valued at more than $15 billion, while Heineken and Corona also featured in the list...
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THE CONTRIBUTIONS OF CRAFT

THE CRAFT BEER industry may be seeing a bit of a slowdown but it remains a significant contributor to the economy nonetheless. According to a recent report from the Brewers Association, the US craft beer industry contributed $67.8 billion to the domestic economy, as well as more than 456,OOO jobs...
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SAMUEL ADAMS OCTOBERFEST

The annual seasonal brew has been released.  Suggested retail price is $7.99 to $9.99 per 6-pack; $14.99 to $17.99 for a 12-pack of bottles and Sam Cans; $1.99 to $2.49 for a 16-ounce single can.  It is also included in the Fall Variety 12-pack, which includes Boston Lager, 2O Pounds...
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