The indispensable tool for the Massachusetts adult beverage trade.
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MBB

SOUTHERN COMFORT AND TUACA SOLD

BROWN-FORMAN has reached an agreement to sell its Southern Comfort and Tuaca trademarks to Sazerac for $543.5 million. Brown-Forman Chief Executive Officer Paul Varga said the decision to sell these brands reflects the company’s evolving portfolio strategy and a continuation of its efforts to focus resources on its highest strategic...
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BREAKING NEWS GOING TO THE PUB IS GOOD FOR YOU!

WELL, THIS IS A SHOCKER . . . New research from Oxford University has found that regularly going to your local pub makes you happier, healthier and more sociable.  Previous research has shown that face-to-face meetings are vital to maintaining friendships, but the beneficial role that pubs have in this...
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NITROGEN BEER

ARTICLE BY ANDY CROUCH GUINNESS STOUT may be Ireland’s most popular beer by a distance, but it is the brand’s signature draft presentation that has long set it apart from competitor stouts.  Whether presented on tap at a bar or at home through a widget-aided can, the secret behind the...
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