The indispensable tool for the Massachusetts adult beverage trade.
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MBB

THE BITTER TRUTH DROPS & DASHES

For its tenth anniversary The Bitter Truth has released a limited-edition series of four drink flavorings: Blossom, Nut, Roots and Wood, all 42% ABV. Blossom uses summer blossoms from around the world including jasmine, hibiscus, iris and lavender. Nut is made with young black walnuts, muscovado sugar, prunes, raisins and...
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SUNTORY WHISKY TOKI

The Toki is a blend of whiskies from Suntory’s Hakushu, Chita and Yamazaki distilleries. The Hakushu whiskies are aged in American white oak, the Chita is a “heavy-type grain whisky” and two Yamazaki malt whiskies are aged in Spanish oak. Suggested retail for a 75Oml is $4O. AVAILABLE FROM Horizon...
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BIG BEER BURGLARY

USUALLY WHEN a heist happens in the world of alcohol it’s fine wine that’s being stolen. But a mystery has been brewing in Atlanta, where someone stole an ocean of beer. SweetWater Brewing Co. says nearly 33OO cases of beer went missing in June when two of its refrigerated trailers...
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CRAFT COOLS WHILE MEXICO HEATS UP

IT LOOKS AS if the long-anticipated craft beer slowdown may be arriving. While Mexican beer volumes in the US have remained strong in the three months leading to May 21, craft brands have seen their healthy growth rates slip back, according to recent figures. In a round-up of Nielsen data...
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BEER: IT’LL HEAL WHAT AILS YA A TOP 1O LIST

WHEN IT COMES to alcohol and health benefits, wine typically gets all the glory. But numerous and varied studies have shown that beer could be just as beneficial. Great news for hops lovers! Here is a Top 1O list of some interesting beer and health studies. Just remember, these are...
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HEALTHY HABITS OF THE CRAFT BEER SET

CRAFT BEER drinkers may take their imbibing more seriously than their macro-brew loving counterparts, but, when they do drink, they drink less and boast healthier lifestyle habits. According to a study conducted by the Harris Poll, people who drink craft brews consume less than the average American, pay more attention...
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CHIMPS AND THEIR COCKTAILS

HUMANS AREN’T the only ones who enjoy their happy hour. A group of libation-loving chimpanzees has been discovered in West Africa. Similar to humans who come together to socialize and have a few drinks, the chimps congregate and enjoy fermented sap from raffia palms. They have even come up with...
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NEW ONLINE TIPS PROGRAM

HEALTH COMMUNICATIONS has released eTIPS On Premise 3.O, which it calls “a new and improved version” of the TIPS (Training for Intervention ProcedureS) online training and certification program for bartenders, servers and others who serve alcohol at restaurants, bars, hotels, in-store tastings or other establishments where alcohol is consumed on...
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BOSTON BEER COMPANY

JONATHAN POTTER is joining the company as its Chief Marketing Officer where he will have primary responsibility for overseeing the planning and execution of its brand development, marketing and advertising initiatives. Potter comes from Moët Hennessy USA, where he was Managing Director of its Chandon division after having been Chief...
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