The indispensable tool for the Massachusetts adult beverage trade.
By

MBB

PRE-HISTORIC BEER

THERE’S A NEW BEER coming out and it’s one a T-Rex could have lapped up in its day. In the vein of Jurassic Park, this unique beer will have been brewed with yeast extracted from a 45-million-year-old leaf that has been frozen within a piece of solid amber. The yeast...
Read More

BEER IS STILL NUMBER ONE

IT MAY HAVE been the summer of rosé and margaritas but beer continued to reign supreme overall as it edged out wine and liquor as the preferred alcoholic drink for adult Americans, according to the latest Gallup poll. Forty-three percent of US adult drinkers say they drink beer most often,...
Read More

OBITUARY MARGRIT BIEVER MONDAVI

MARGRIT BIEVER MONDAVI, 91 The widow of California wine pioneer Robert G. Mondavi passed away on September 2. The Swiss-born Mondavi joined Robert Mondavi Winery in 1967, a year after it was founded. The Mondavis were among pioneering Napa Valley producers who helped turn the agricultural area northeast of San...
Read More

SAILOR JERRY SPICED RUM

STEVE MILLAR has joined the team as its newest Brand Ambassador. Millar’s responsibilities include sharing the story of Norman ‘Sailor Jerry’ Collins and the rum that bears his name though events, programs and partnerships on the East Coast. He has worked in the food and spirits business for over seven...
Read More

BEAM SUNTORY

BRETT HALE has been appointed Vice President for global public affairs. He replaces MATT STANTON, who left earlier this year for another position. Previously Hale was with Yum! Brands, where he was VP of global government relations and was responsible for conducting global government relations on behalf of the KFC,...
Read More

DIAGEO

SOPHIE KELLY has been named Senior Vice President of marketing for whiskey brands in North America. Kelly, the former CEO of The Barbarian Group, will be the company’s first senior VP to oversee marketing for its North American whiskey portfolio, which includes Bulleit and Crown Royal. The drinks company has...
Read More

MR. BOSTON ON THE WEB

THE “BIBLE OF BOOZE” has entered the digital age, with the launch of the mrbostondrinks.com, which contains more than 1O,5OO drink recipes, each of them entered into a drinks database as originally found in the printed books. Visitors are given the option to look for a specific cocktail, or explore...
Read More

HAUNTED HAPPENINGS AT BUFFALO TRACE

DISTILLERY TOURS are extremely popular these days but if you’re thinking of taking a tour of the Buffalo Trace Distillery in Kentucky, be forewarned: it’s seemingly haunted. Visitors touring the distillery recently experienced a first-hand haunted happening. Kristie Wooldridge an employee with the distillery stated that during a tour a...
Read More

MIXOLOGIST APES

APPARENTLY APES could make for decent bartenders if they ever felt the need or want to have a job. According to a recent study, an ape in Sweden has demonstrated human-level flavor prediction abilities by memorizing cocktail ingredients. By providing a captive orangutan with its own personal cocktail bar, researchers...
Read More

OBADIAH IS NO PHOENIX

THE HARD DECISION has taken a year. The Obadiah McIntyre Farm Winery at Charlton Orchard Farm in Charlton, Massachusetts, will not be rising, like the legendary bird, from its ashes to provide us with the pleasures of its fruit and grape wines and hard ciders. Recall that the winery was...
Read More