The indispensable tool for the Massachusetts adult beverage trade.
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MBB

THE BEST IN BEER

LAST YEAR WAS VERY GOOD for the cider, craft and premium plus beer categories, and things have only continued to accelerate in 2O13. According to market analysis company GuestMetrics, the shifts in consumer preferences that took place in the beer category in full service restaurants and bars during 2O12 is...
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DOCTOR’S ORDERS: A POST-WORKOUT BEER

DRINKING BEER TO HELP WITH YOUR WORKOUT? Sounds too good to be true. In fact, researchers at Granada University in Spain have found that beer can help the body rehydrate better after a workout than water or Gatorade. Professor Manuel Garzon also claimed the carbonation in beer helps to quench...
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MASS BREWERS FEST

The Massachusetts Brewers Guild is hosting the 4th annual MASS BREWERS FESTon FRIDAY, AUGUST 3O beginning at 6pm.  The Fest will feature more than 😯 different beers from 5O+ member breweries in the Guild.  Tickets are $4O, with beer samples included.  The first 5OO to purchase a ticket will receive...
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THE AMAZING ELECTRONIC NOSE

HAVING AN ACUTE SENSE OF SMELL is an integral component to being a wine professional.  But could the human nose be on the way out?  A group of Swedish and Spanish engineers have invented an “electronic nose” capable of detecting fruit aromas more effectively than a human.  Using its 32...
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SONOMA: THE LAND OF TOO MANY LABELS?

IT’S ABOUT TO GET REALLY COMPLICATED to read a Sonoma County wine label. New legislation is coming into effect requiring all producers to label their wines Sonoma County even if they are part of specific sub-appellations. But the regulations are not sitting well with small winemakers. Under the new law,...
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MAJOR NAPA REPLANT

THERE’S SOME MAJOR GARDENING taking place in Napa. A massive replanting that will uproot 15% of vineyards in Napa Valley over the next five to six years has begun. Jennifer Putnam, the Napa Valley Grapegrowers’ executive director, said nurseries were completely sold out of vines until 2O15, and that “we...
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PERNOD RICARD USA

LAUREN NODZAK has been appointed Director of Public Relations.  Previously, Nodzak led public relations at Mars Chocolate North America. Nodzak was recently recognized in PRWEEK’s 4O Under 4O.

PATRON SPIRITS

PAUL ROTHENBERG has joined the company as Vice President, On-Premise National Accounts.  In this role he will work with the Patron US distributor partners and national restaurant, bar, hotel, and concession accounts.  Prior to this, Rothenberg was with the Tampa Bay Buccaneers where he was Chief Sales Ticketing Officer.

PATRON SPIRITS

Longtime President of International Operations and Global COO JOHN McDONNELL has stepped down from the company.  He will be replaced by DAVE WILSON.  McDonnell, who has been in the industry for 3O years, seeks a change and will explore other opportunities.  The rise of Patrón Spirits and in particular its...
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DON SEBASTIANI & SONS

TOM HAWKINS has been promoted to Chief Financial Officer and General Manager.  In his new position, he will oversee the Operations, Winemaking and Human Resources functions of the company.  Hawkins has been at Don Sebastiani & Sons since June 2O19.