UNITED LIQUORS LAUNCHES GENESIS BRANDS
UNITED LIQUORS, a division of Martignetti Companies, announces the formation of Genesis Brands, an exclusive collection of superb quality spirits selected by world renowned spirits critic F. PAUL PACULT, editor of f. paul pacult’s spirit journal, and TROY CLARKE, Director of Mixology and Education at Martignetti Companies. Deemed “America’s foremost... Read More
WINE & SPIRITS WHOLESALERS OF AMERICA
JACOB HEGEMAN has joined the Wine & Spirits Wholesalers of America (WSWA) as Vice President, Legal and Regulatory Affairs. In this newly-created position, Hegeman will monitor and engage in relevant federal regulatory efforts and serve as a resource regarding federal agency actions and proposals. He will also support WSWA regulatory... Read More
INFORMATION RESOURCES, INC.
Richard Hurst has been named to the newly created position of Practice Leader of IRI’s beer, wine, spirits, and tobacco vertical. Prior to joining IRI, Hurst spent several years as an independent consultant to beverage alcohol clients, most recently with Moët Hennessy USA. Other assignments focused on the development of... Read More
Narragansett Beer
Narragansett BeerPeter Boyd has been hired as Sales and Marketing Manager for Greater Boston, Merrimack Valley, and Portland, Maine. He will focus on Narragansett on-premise sales and marketing efforts to area bars and restaurants as well as support the company’s online and social media branding, PR and other promotional efforts. ... Read More
The Hess Collection
The Hess Collection Steven Frederico has been named New England Regional Sales Manager, representing the Hess portfolio in Massachusetts, New Hampshire, Vermont, Rhode Island, and Maine. Frederico most recently served as Vice President Sales for Davies Family Selections where he managed New England states and North Carolina, representing multiple wineries.... Read More
Obituary – ELMER T. LEE
ELMER T. LEE 93Buffalo Trace Master Distiller Emeritus Elmer T. Lee passed away on July 16 after a short illness. Elmer was born in 1919 on a tobacco farm in Franklin County, Kentucky. He graduated from Frankfort County High School in 1936 and worked for Jarman Shoe Company until December... Read More
STUCK IN THE WEEDS
WHO KNEW that pot and beer were such a dynamic duo? Following the success that the food and fashion industries have had with marijuana marketing, a handful of the nation’s over 25OO breweries have recently incorporated pot innuendo into their branding efforts. Yet unlike other companies, which might face pushback... Read More
BEER SALES SLUMP BUT PROFITS RISE
IT’S AN INTERESTING PARADOX: overall beer sales continue to decline in the US but . . . more revenue is coming in. The latest beer-consumption data demonstrate that drinkers will pay more for a product they deem superior, whether it’s locally brewed craft beer or an upscale mass-market beer like... Read More
WASATCH BEER
WASATCH BEER – This Utah-based craft brewer has four beers in its portfolio: Polygamy Porter, Devastator, Ghostrider and Apricot Hefeweizen. The dark, medium-bodied Porter has chocolate and malt flavors that fade into a slightly dry, smooth finish. Brewed in the double bock style, the Devastator is dark amber lager with... Read More
NARRAGANSETT BEER
NARRAGANSETT BEER – For a limited time, 12-, 18-, and 3O-packs of 12-ounce cans of Narragansett Lager will feature the same design and logo from the 1953 classic can. Narragansett is also reintroducing the signature Clam Can, a 16-ounce tallboy that sports a recipe for a traditional New England clam... Read More