Newcastle Brown Ale Is Reborn With Lagunitas Brewing
Heineken USA has announced the March 2019 relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Company, a new brew that celebrates the Altogether Uncommon by bringing together a unique blend of pale and roasted malts with American hops. “Lagunitas Brewing Company is one of the most recognized and respected... Read More
The Winebow Group Unifies National Footprint with Winebow Rebrand
The Winebow Group, a leading national importer and distributor of fine wine and spirits, is pleased to announce that, effective February 1, the company name, as well as its distribution houses throughout the United States, will rebrand as Winebow with a new logo and color palette. The unification of... Read More
Heineken 0.0 Debuts Is A Game Changer In The Beer Category
Heineken USA has launched its latest innovation, Heineken 0.0, an alcohol free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories per bottle. The brand’s iconic label has been turned blue to match the color associated with the alcohol free category globally. Heineken... Read More
Buffalo Trace Distillery Introduces Old Charter Oak Bourbon
Have you ever wondered how barrels made from trees that grew in different countries, climates, and soil would affect the flavors of the whiskey? Buffalo Trace Distillery began wondering this about 15 years ago and took it to a completely new level, resulting in a re-imagined whiskey brand called Old Charter... Read More
Sebago Lake Distillery Introduces New Barrel Rested Portland Rum
Sebago Lake Distillery, Maine’s only craft distiller focused exclusively on producing rum, announced the debut of Barrel Rested Portland Rum. Portland Rum is the newest craft inspired, superlative rum to join the distiller’s range of super-premium offerings including Original Rum, KOPI Coffee Flavored Rum and Spider Island Rum. Sebago Lake’s... Read More
Brockmans Gin Holiday Gift Pack
Brockmans Gin is bringing back its handsome Holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the busy Holiday season. Brockmans gift carton is dark and stylish, mirroring... Read More
Birra Moretti Announces ‘What’s More Italian’ Program
Birra Moretti, Italy’s #1 selling beer, is finding its rightful place in the world of foodies. The brand’s ‘What’s More Italian’ program includes a partnership with former Check, Please! Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage consumers to enjoy Birra Moretti and Italian cuisine... Read More
Red Stripe Celebrates 100 Years With Commemorative Reggae EP
To celebrate the 100 year anniversary of Red Stripe beer producer and Jamaican brewer, Desnoes and Geddes Limited (D&G), Red Stripe has collaborated with LA based, 5-time Grammy Award winning Jamaican Musician & Producer Paul “Pablo” Stennett and seven Jamaican artists to create original singles representing the evolution of Jamaican... Read More
Horizon Beverage Brings Broken Shed Vodka To Massachusetts
Broken Shed Distilleries announced that Horizon Beverage Company has expanded their relationship with Broken Shed and will now be distributing, the award winning, GMO, additive- free, sugar free and gluten-free vodka from New Zealand in Massachusetts effective August 1, 2018. New Zealand’s Broken Shed Vodka with its distinctive character and... Read More
MassPack Partners with Intellicheck on Age ID
Intellicheck, which specializes in identification authentication solutions, announced a partnership with the Massachusetts Package Stores Association to make Age ID available to its hundreds of members throughout the state. Age ID authenticates driver licenses and other forms of identification to prevent the use of altered and fake IDs when making... Read More