Spanish Quarter Wines
New wines from Northeast Spain, available in both Chardonnay-Albarino and Cabernet Sauvignon-Tempranillo, provide consumers an excellent introduction to Spanish wine. Cultivating varietals from family-owned vineyards, the wines mix traditional Spanish varietals tempranillo and albarino with cabernet sauvignon and chardonnay, resulting in wines that provide a taste that is both familiar... Read More
SAMUEL ADAMS IRISH RED ALE
The winner of the third annual Sam Adams Beer Lover’s Choice contest, this Irish Red Ale is now available. Rich with a deep red color and distinctive caramel flavor, the Ale is brewed using two-row Harrington and Metcalfe as well as Caramel malts. The hop bitterness balances the sweetness of... Read More
SALVADOR’S 1OO% de AGAVE TEQUILA PREMIUM MARGARITA
This new offering joins the Salvador’s family of ready-to-drink margaritas and cocktails. It is made using ultra-premium tequila from 1OO% agave that is blended with orange liqueur and natural flavors. Bottled at 3O proof, it is available in 75Oml and 1.75L bottles. Retail price for the 75Oml is $11.99 and... Read More
BURNETT’S STRAWBERRY VODKA
This is the newest addition to the brand’s line of 16 flavored vodkas. The new extension uses the same quadruple distillation and triple filtering process as the other varieties. The launch of the new flavor will be supported by POS for both floor dispålays and shelf facings, as well as... Read More
JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light
JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light to help boost sales by co-promoting two of America’s most popular St. Patrick’s Day celebratory beverages. This year’s “Think Green†program combines merchandising and display materials including case cards, case wrap and shelf talkers – building traffic-stopping displays... Read More
Boru Vodka
Boru Vodka will sponsor the 2OO8 tour of Lloyd Dobler Effect (LDE), the winning band in Boru’s “Defend the Bar Band†competition. The “Boru Vodka Present Lloyd Dobler Effect Tour†will encompass over 2OO performances in bars and at concertsaround the country. The tour will be promoted with signage, by... Read More
BEER that BATTLES CANCER
Who would have thought of beer as a cancer fighter? Whether you prefer Schlitz or Chamay, drinking a cold beer just may hold the key to staving off some forms of cancer. A compound found only in hops called xanthohumol shows toxicity to human breast, colon, ovarian and prostate cancers.... Read More
A LITTLE WINE with YOUR WORKOUT?
A little exercise combined with a little alcohol may be the key to living a longer life, according to a new study published in the European Heart Journal. The study found people who drink moderate amounts of alcohol and are physically active have a lower risk of death from heart... Read More
IN GOOD TIMES and BAD, SPIRITS PREVAIL
Whether we’re happy or sad, rich or poor, we Americans still like our cocktails. The Distilled Spirits Council (DISCUS) recently reported that in 2OO7 distilled spirits grew for the eighth straight year, with sales up 5.6% totaling $18.2 billion and volume rising 2.4% to 181.5 million cases as consumers continued... Read More
A NEW NAME REFLECTS EXPANDED MISSION
Massachusetts Licensed Beverage Association has a new name and an expanded mission. The New England Licensed Beverage Association, or NELBA, formerly the MassLBA, will continue to serve the needs of on-premise liquor licensees throughout New England. Terry Connaughton, who served as Executive Director of the MassLBA, will serve as President,... Read More