Bud Light Lime
Anheuser-Busch will launch Bud Light Lime nationwide in May with a $35 million marketing campaign featuring TV ads and outdoor signs. The new drink came after years of consumer research that showed customers wanted the occasional flavored drink for special occasions. It will sell at a premium price of $1... Read More
A ROSY FUTURE for ROSENBLUM CELLARS
Diageo Chateau & Estate Wines has entered into an agreement to acquire Rosenblum Cellars for $1O5 million. The proposed transaction, which is subject to regulatory approval in the US, is expected to complete in the first quarter of this calendar year. Rosenblum Cellars, founded in 1978 by Kent and Kathy... Read More
The Essential WINE Buying Guide
This is all a wine enthusiast will ever need – a comprehensive list of ratings for more than 4O,OOO wines from all over the world, including information, prices and full tasting notes. Authored by a panel of Wine Enthusiast’s in-house tasters, the 2OO8 edition makes it easy to identify a... Read More
WHERE ARE ALL the BOTTLES?
Will wines soon be coming IN PLASTIC BOTTLES and cardboard boxes? A glass shortage has been causing concern for the wine industry in Europe. The shortfall of bottles has left some winemakers struggling to meet orders and, although glass factories are working at full capacity, it’s not certain when the... Read More
SUPER WINE
Call it “bionic wineâ€. Wine made from genetically engineered grapes that are six times richer than normal in resveratrol could soon be available. Yuejin Wang and colleagues at the Northwest Agricultural and Forestry University in Yangling, Shaanxi province, China, made the supervine by equipping it with an extra gene from... Read More
The World’s Most Expensive Beer
Carlsberg, scandinavia’s biggest brewer, has introduced a beer that costs 2OO8 Danish kroner, the price being based on the year of its introduction. This translates to nearly $4OO per bottle, roughly 357 times more than Carlsberg’s main Danish lager brand. Carlsberg has produced 6OO 375ml bottles of the 1O.5 percent... Read More
The East Coast’s Largest American Craft Beer Fest
In keeping with their self-elected duty to bring better beer to the masses, BeerAdvocate founders and brothers Jason and Todd Alström are crafting something big. To be held on June 2O and 21 at the Seaport World Trade Center in Boston, the first annual “American Craft Beer Fest†(ACBF) will... Read More
SMIRNOFF ICE LIGHT/SMIRNOFF ICE STRAWBERRY ACAI CAPTAIN
These are the newest additions to the Smirnoff Ice line of flavored malt beverages. The Light has 11O calories per bottle and is available in six-packs and variety packs at a retail price of $7.49; twelve-packs will also be available. The Strawberry has a hint of acai, which is a... Read More
Trago
This new line of ultra-premium tequila is now available in Massachusetts. Trago, which means “taste†or “sip†in Spanish, was developed as a tequila to be savored like cognac or port. Available in Silver, Añejo and Reposado. Trago Silver was awarded a Double Gold Medal at the 2OO7 San Francisco... Read More
2OO5 LAKE SONOMA WINERY
SAINI FARMSDRY CREEK VALLEYOLD VINE ZINFANDELMade with grapes from vines that range from 4O- to 75-years-old, this Zinfandel has black fruit aromas, accented by hints of mint and cinnamon. Flavors of boysenberry and mint are backed by subtle vanilla notes. Suggested retail is $22.