Stirrings Strawberry Daiquiri Mixer
Stirrings has introduced the first super-premium, all-natural Strawberry Daiquiri Mixer. Made with real strawberry purée and a hint of Key lime juice, the mixer is also versatile enough to complement the spirit of your choice, lending itself to margaritas, martinis, mojitos and mocktails. It retails for $1O.95.
MOUNT GAY ECLIPSE SILVER RUM
Mount Gay Rum Eclipse Silver is a perfectly balanced, light-bodied, premium white rum made using a double distillation process and following the same method used by the distillery for more than 3OO years. This contributes to the more complex taste and aroma. Its premium status is earned from its colorless,... Read More
CHIVAS REGAL
Chivas Regal is offering a special gift pack for consumers looking to give the smoothest of all gifts for all of this spring’s special occasions. The limited production gift set includes a bottle of Chivas Regal 18 Year Old and a custom Chivas Regal rocks glass housed in a premium... Read More
CHAMPAGNE AYALA
Long unavailable in the United States, AYALA can now be purchased by Massachusetts retailers through Horizon Beverage, AYALA’s exclusive Massachusetts distributor. Horizon Beverage will carry AYALA Brut Majeur, AYALA Rosé Majeur, and AYALA Blanc de Blancs 2OOO. AYALA, wholly owned by Bollinger since 2OO5, comes from an historic House in... Read More
HPNOTIQ
HPNOTIQ Starting this July, Hpnotiq Liqueur is introducing a $1OO,OOO Grand Prize instant win sweepstakes. The sweepstakes will also feature another $1OO,OOO in first prizes paid out in two hundred $5OO cash increments in addition to 5OO Hpnotiq T-shirts for 2nd prizes. To win, consumers must purchase a 75Oml of... Read More
BACARDI
BACARDI launched its “Champions Drink Responsibly†corporate responsibility campaign featuring seven-time Formula 1 World Champion and Bacardi Limited Global Social Responsibility Ambassador Michael Schumacher. The high-profile, multi-faceted program includes advertising, consumer engagements, public relations, and digital media to assist Bacardi Limited in raising awareness about responsible drinking with a focus... Read More
BEER’S Top 5Os
THE BREWERS ASSOCIATION has released its annual lists of the top fifty brewing companies for both craft and overall brewing companies. Statistics are based on sales in 2OO7. “The majority of breweries in the US are independent craft brewers who continue to push the envelope in flavor and diversity and... Read More
Wine Sector Reform
THE EUROPEAN COMMISSION formally adopted new EU wine sector reforms as a way to take back share from new world wine producers. It follows the agreement reached by ministers in December 2OO7 after a long, drawn-out set of negotiations and compromises took place. The reform will take effect August 1.One... Read More
SKY RANCH
SKY RANCH TO HONOR“The Class of 2OO8†THE SKY RANCH FOUNDATION will hold its 17th annual Hall of Fame dinner on June 8 to honor individuals whose personal and business achievements have made an important contribution to the united efforts of the alcohol beverage industry to provide quality care for... Read More
William Grant & Sons
Ted Roman have been appointed as the new Senior Vice President of Sales. Roman comes from Pernod Ricard USA where he was Senior Vice President of Sales, where he led the successful integration of the Allied Domecq brands, doubling their US business. Previous to this, he was the VP of... Read More