“PAINT the TOWN JACKâ€
Package stores throughout Massachusetts were invited to participate in the “Paint the Town Jack” Jack Daniels promotion – each was challenged to decorate a 34 inch tall statue of Mr. Jasper Newton Daniel himself. The highly creative statues were unveiled at a “Taste of Tennessee” evening held at Patriot Place... Read More
LET THEM HAVE LIQUOR LICENSES!
LIQUOR LICENSES in Massachusetts have long been notoriously difficult to obtain. And when they are available their price can be on a par with a king’s ransom. But under a new proposal from Governor Patrick there could soon be more licenses available throughout the state. Currently, the number of licenses... Read More
HANGOVER FREE SPIRITS
WHISKY with no HANGOVER? Sounds too good to be true. But that’s the claim of Naked Scot a new whisky from Australian drinks maker ASM Liqueur. Distilled on the Isle of Mull, the brand boasts that the blend will not cause a hangover when drunk to excess. ASM believes that... Read More
FORTUNE BRANDS
FORTUNE BRANDS has appointed PATRICK KOLEY as Senior Vice President of strategy and corporate development. Koley replaces CHRIS KLEIN who is moving to become President and Chief Operating Officer of the company’s home and hardware division in April. Koley previously spent 14 years at ConAgra Foods most recently as Principal... Read More
ARTESA VINEYARDS & WINERY
ARTESA VINEYARDS & WINERY has appointed MARK BERINGER as its Vice President-Winemaking Operations. Beringer comes to Artesa after spending 14 years at Duckhorn Wine Company first as an enologist then as the Director of Winemaking. Beringer began his career at Raymond Vineyards in Napa Valley as a cellar worker. Since... Read More
BREWER HEINEKEN
BREWER HEINEKEN has named MICHAEL O’HARE as group human resources director. He will also become a member of the company’s executive committee. Previously O’Hare was Chief Personnel Officer of Asia-Pacific for PepsiCo International based in Hong Kong. O’Hare succeeds Frans van der Minne, who will assume a new role focused... Read More
ANHEUSER-BUSCH INBEV
BOB LACHKY has stepped down from his post as the Chief Creative Officer of the Anheuser-Busch InBev US arm. A 2O-year marketing veteran Lachky was behind some of the brewer’s best-known beer ads, including TV spots featuring Louie the Lizard and the Whassup campaign. He was also responsible for ads... Read More
HEINEKEN USA
HEINEKEN USA has established a dedicated on-premise national account team focused on corporate national accounts. The new group is comprised of sales marketing and analytical personnel who will provide greater resources and focus to this growing market opportunity. Heineken recognizes that nearly 3O% of the on-premise market is controlled by... Read More
BROWN-FORMAN
BROWN-FORMAN has appointed JAMES BAREUTHER to the new position of Executive Vice President for Global Business Development effective May 1. In his new role, Bareuther will continue to serve on the company’s most senior leadership team and he will be responsible for Brown-Forman’s work with key industry organizations in the... Read More
THE GREAT DEBATE . . .
. . . CONTINUED. THE TOPIC of alcohol and health is a baffling one. Depending on the health report alcohol is alternately: good for you, bad for you, good for you, bad for you, ok for you, possibly lethal . . . It’s mind boggling. Two reports released in February,... Read More