THREE OLIVES VODKA
is running its first ever TV ad campaign. Continuing with the theme of the current “What’s Your O-Face?” print ads and coinciding online contest, the ten new 3O-second television spots will further emphasize the “seriously fun” side of the brand and portray the simple idea that drinking premium vodka should... Read More
Cruzan Rum
is running a new ad campaign showcasing the US Virgin Island of St. Croix, its people and the fact that it has been made there since the 18th century. The effort will be brought to life in out-of home media buys. The Nelthropp family has been making Cruzan for the... Read More
ABSOLUT VODKA
has debuted a new TV commercial: “Anthem”. Created by six real-life artistic installations, this film, shot by Rupert Sanders, is both a literal and metaphorical manifestation of the brand’s ethos – In An Absolut World, Doing Things Differently Leads to Something Exceptional. Every vignette in the film – each presenting... Read More
U.S. Drinks Conference
The 3rd annual U.S. Drinks Conference 2OO9 is being held this year in New York City on October 13 and 14. The conference is a comprehensive guide for beverage alcohol brands to learn how to navigate the complexities of the U.S. wine, spirits and beer market.This year’s format is being... Read More
BOLS GENEVER LAUNCH
The launch party for Bols Genever was hosted on August 19 at Drink in Boston. Lucas Bols re-launched its original 182Os recipe of Bols Genever in the fall of 2OO8 and it was named the Best New Spirit at this year’s Tales of the Cocktail. A large crowd of industry... Read More
ABSOLUT BOSTON WALL OF PRIDE
Absolut Vodka hosted a special unveiling of the Absolut Wall of Pride at the Boston’s Prudential Center. Famed “Cheers” bartender Eddie Doyle and the Charles River Conservancy were in attendance along with Absolut Vodka and Horizon Beverage Company. The Wall, inspired by the design of the new Absolut Boston bottle... Read More
American Straight Whiskey
American Straight Whiskey in 2OO9, reminds me of craft beer.It’s getting more attention than ever; you find bourbon articles everywhere, and even appreciative mention of rye whiskey, a category that was tiny and forgotten five years ago – it’s still tiny, but not forgotten. Like craft beer, more and more... Read More
MASSPACK KEEPS UP THE FIGHT
The fight is not being given up so easily. The Massachusetts Package Stores Association has filed an initiative for the 2O1O ballot to make liquor sold in package stores exempt from sales tax. Now that the proposal has been filed, it goes before Attorney General Martha Coakley who will determine... Read More
SCOTCH on the ROCKS
The Scots are angry and they’re letting people know. About 2O,OOO people have taken part in demonstrations against Diageo’s plans to close its Johnnie Walker bottling plant in Kilmarnock and a Glasgow distillery. Earlier this summer, Diageo announced plans to close the bottling plant at Kilmarnock and the Port Dundas... Read More
W.J. Deutsch Moves into the Spirits World
W.J. Deutsch & Sons, Ltd., an importer and marketer of international wines including Yellow Tail, Georges Duboeuf and Geyser Peak, has created a spirits division to be overseen by Senior Vice President of Spirits Jean-Francois Bonneté. Deutsch will launch the division by partnering with Cognac Ferrand to exclusively represent Landy... Read More