A LITTLE RED to HELP the SKIN
Radiation is a vital part of many cancer treatments. Unfortunately, one of its side effects can be radiation-induced skin toxicity. But there is encouraging news and it involves sipping a little red. A new study of women with breast cancer found that drinking red wine can help limit the toxic... Read More
NIX the NIGHTCAP?
For many, having a nightcap is a calming way to end a hectic day. But those nightcaps might actually do more damage than good in the long run. According to a recently released study reported on by science daily, alcohol use can disrupt the body’s natural clock and sleeping patterns... Read More
AN ABOUT FACE: NOW WINE is FINE . . .
Several months ago, France caused a tidal wave in the wine world when the health ministry’s National Cancer Institute (INCA) released a study warning that even small daily amounts of wine significantly increased a person’s risk of developing cancer, and for certain types by as much as 168%. But in... Read More
JACK DANIEL’S READY-to-EAT MEAT
Bourbon, it’s not just for drinking anymore. Jack Daniel’s Properties Inc., the brand licensing unit of Jack Daniel’s Tennessee Whiskey, is launching a line of Jack Daniel’s ready-to-eat meat entrees available at grocery and club stores. The foods – produced by California-based Completely Fresh Foods Inc. – include baby back... Read More
WSWA SUPPORTS UNDER-AGE ANTI-DRINKING CAMPAIGN
For the third year in a row, members of Wine & Spirits Wholesalers of America are distributing thousands of POS materials to retailers, free of charge, across the nation, as part of the “We Don’t Serve Teens” campaign, a public-private national initiative to combat increased underage drinking. The effort has... Read More
HOLIDAY PROMOTION INFORMATION
KAHLÚA is running a broad scale advertising campaign through the holidays. In addition to more print advertising, are national cable television ads which will highlight the brand’s Mexican heritage, taste appeal and classic cocktails such as Kahlúa & Club, Kahlúa on the Rocks and The Kahlúa White Russian. Television spots... Read More
GUINNESS
GUINNESS has released a new iPhone App: the Guinness Pub Finder – US. The new app is divided into several sections: “Locate a Pint” uses GPS to locate the consumer and the pubs serving Guinness nearest to their current location. It then provides name, address and telephone number of the... Read More
18OO SILVER TEQUILA
18OO SILVER TEQUILA has launched a new ad campaign featuring The Sopranos star Michael Imperioli. In a series of spots, Imperioli brandishes his signature tough guy image while lamenting that tequila has lost its way and become too serious. The intent is to highlight 18OO Silver as being approachable and... Read More
BEAM GLOBAL SPIRITS & WINE and CANADIAN CLUB
BEAM GLOBAL SPIRITS & WINE and CANADIAN CLUB whisky have renewed their partnership and support of Movember, a charity that encourages men to grow a “Mo” – slang for moustache – for the month of November to raise awareness and funds for the Prostate Cancer Foundation and the Lance Armstrong... Read More
J. LOHR VINEYARDS & WINES
J. LOHR VINEYARDS & WINES will be funding mammograms for women in need through its partnership with the NATIONAL BREAST CANCER FOUNDATION. Designated a commemorative release in honor of Jerry Lohr’s late wife Carol Waldorf Lohr, $2 from every bottle sold of 2OO5 J. Lohr Carol’s Vineyard Cabernet Sauvignon will... Read More