STOLI APPLIK GALA
Stolichnaya Vodka and Martignetti Companies-United Liquors recently celebrated the launch of the new Stoli Gala Applik vodka at the Belkin Family Lookout Farm in Natick. Gala Applik is the tenth addition to the Stoli line of flavored vodkas, joining Blakberi, Blueberi, Citros, Cranberi, Ohranj, Peachik, Strasberi, Razberi and Vanil. The... Read More
The Boston Beer Company Honored
DAVID WARNER CITY & SUPPLY, JIM KOCH BOSTON BEER COMPANY and ERIKA EURKUS ACCION USA The Boston Business Journal has honored The Boston Beer Company for creating Samuel Adams Brewing the American Dream, a program that assists low and moderate income micro-entrepreneurs in the food and beverage industry– presenting the... Read More
Freedom Wine Tasting
Twenty of the state’s small independent wholesalers recently hosted the first annual Freedom Wine Tasting at the Westin Hotel in Waltham, which was attended by trade customers from all over the state. The tasting featured over 1OOO wineries, domains and estates from around the world. Many of the distributors present... Read More
ABSOLUT BOSTON WALL OF PRIDE
Absolut Vodka hosted a special unveiling of the Absolut Wall of Pride at the Boston’s Prudential Center. Famed “Cheers” bartender Eddie Doyle and the Charles River Conservancy were in attendance along with Absolut Vodka and Horizon Beverage Company. The Wall, inspired by the design of the new Absolut Boston bottle... Read More
BOLS GENEVER LAUNCH
The launch party for Bols Genever was hosted on August 19 at Drink in Boston. Lucas Bols re-launched its original 182Os recipe of Bols Genever in the fall of 2OO8 and it was named the Best New Spirit at this year’s Tales of the Cocktail. A large crowd of industry... Read More
U.S. Drinks Conference
The 3rd annual U.S. Drinks Conference 2OO9 is being held this year in New York City on October 13 and 14. The conference is a comprehensive guide for beverage alcohol brands to learn how to navigate the complexities of the U.S. wine, spirits and beer market.This year’s format is being... Read More
ABSOLUT VODKA
has debuted a new TV commercial: “Anthem”. Created by six real-life artistic installations, this film, shot by Rupert Sanders, is both a literal and metaphorical manifestation of the brand’s ethos – In An Absolut World, Doing Things Differently Leads to Something Exceptional. Every vignette in the film – each presenting... Read More
Cruzan Rum
is running a new ad campaign showcasing the US Virgin Island of St. Croix, its people and the fact that it has been made there since the 18th century. The effort will be brought to life in out-of home media buys. The Nelthropp family has been making Cruzan for the... Read More
THREE OLIVES VODKA
is running its first ever TV ad campaign. Continuing with the theme of the current “What’s Your O-Face?” print ads and coinciding online contest, the ten new 3O-second television spots will further emphasize the “seriously fun” side of the brand and portray the simple idea that drinking premium vodka should... Read More
LX.TV
is gearing up for season two of the popular “On The Rocks: The Search For America’s Top Bartender” series, featuring ABSOLUT VODKA. The series follows a nationwide search for America’s best and brightest master mixologists and will be featured, for the first time ever, on-air. Additionally, LX.TV and Absolut are... Read More