JAMESON a HOT BRAND
advertising age has honored Jameson Whiskey as one of America’s “Hottest Brands”. It was the only spirit to be honored in the category. Not only did Jameson’s on-premise sales rise 2O% last year, but retail sales were up 28% through August, according to Nielsen. ad age noted that much of... Read More
NEW RULES for the WHISKY INDUSTRY
The Scotts take their whisky laws seriously and with good reason. As part of a campaign to protect the industry, new rules outlawing the bottling of single malt whiskies outside Scotland have been introduced. They are part of a number of regulations which were recently announced by Scottish Secretary Jim... Read More
CHILLED SCOTCH WHISKY
What will 1OO years do to whisky frozen in ice? Probably nothing good but that doesn’t diminish the excitement over excavating two long-lost crates of McKinlay & Co. Scotch. Specialists from New Zealand have plans to recover two crates of Scotch whisky left more than 1OO years ago by the... Read More
NEWCASTLE BROWN ALE
is running its Your Beer. Your Label. promotion. Beginning in February, they’ll give consumers the canvas, tools and forum to express their “one and only” self by creating their own personalized Newcastle Brown Ale labels. Newcastle destinations will be created at retail and online where consumers will have the opportunity... Read More
HEINEKEN USA
recently celebrated its 14 year relationship with the Congressional Black Caucus Foundation (CBCF) at the Foundation’s annual CBCF Spouses dinner held at The National Museum of Women in the Arts in Washington, DC. During the dinner, Heineken USA and the CBCF presented 12 scholarships, to students 21 years of age... Read More
ABSOLUT VODKA
newest campaign, Drinks, is a collaboration between renowned fashion photographer Ellen Von Unwerth and actresses Kate Beckinsale and Zooey Deschanel. With the tagline, “Every Drink is an Exceptional Experience”, the ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have... Read More
PERNOD AUX PLANTES d’ABSINTHE SUPERIEURE
“Creator of Absinthe in 18O5”, has unveiled this multi-disciplinary contest to celebrate and award today’s emerging visual artists. Pernod Absinthe was founded in France at the beginning of the Belle Epoque in 18O5. During the 19th Century the brand became a familiar feature of Bohemian cafés and artist salons. To... Read More
conference.cognac.fr
The Bureau National Interprofessionnel du Cognac (BNIC) has launched a trilingual training website – featured in English, French and German – aimed at wine and spirits professionals, trainers, educators, journalists and anyone wanting to know more about Cognac. Key elements include: Introductory Level One (VS), for beginners; Intermediate Level Two... Read More
HomebrewersAssociation.org
The American Homebrewers Association (AHA) has launched an all-new interactive and educational website. It includes the AHA Forum – an online discussion group for all topics of homebrewing, which is open to everyone; Homebrewopedia: a Recipe Wiki – a wiki-based resource, allowing homebrewers to share their recipes and brewing knowledge. ... Read More
jager.com
Jägermeister has redesigned its website, which hosts the brand’s first-ever online store and one of the industry’s only social media newsrooms – jagershop.com and press.jager.com respectively. The interactive site is centered on the iconic green bottle, which transforms into various Jägermeister facets and takes the user through explorative navigation. The... Read More