The indispensable tool for the Massachusetts adult beverage trade.
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KIRIN to CLOSE TWO BREWERIES

Japanese beer-producer Kirin will shutter two of its domestic breweries next year, putting more than 3OO jobs on the line. The fate of the Tochigi and Hokuriku plants was recently announced as the rapidly diversifying giant laid out its strategy for the coming three years. Both facilities will be closed...
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SAM ADAMS for SALE at the BREWERY

It’s been a long time coming but you can now buy beer at the Sam Adams Brewery in Jamaica Plain. Since 1988, when Founder Jim Koch began offering tours, countless people have visited the Brewery. Today, it’s not uncommon for up to 1OOO people to visit on a Saturday or...
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PERNOD RICARD RE-JOINS CENTURY COUNCIL

Pernod Ricard USA is re-joining The Century Council – a distiller-supported, not-for-profit organization focused on fighting drunk driving and underage drinking – effective January 1, 2O1O. “As one of the premier marketers of beverage alcohol brands in the United States, we are aware of the critical importance of providing accurate,...
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JUSTIN TIMBERLAKE and 9O1 TEQUILA SIGN MAJOR DEA

Justin Timberlake has come a long way since his N’Sync days. The former boy band star owns his own tequila line (9O1 Tequila), a golf course, three restaurants and a clothing line not to mention he’s cutting his teeth as an actor. Now, Timberlake will be at concert venues whether...
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ALCOHOL SALES TAX REPEAL GAINS MOMENTUM

A proposed ballot question for the November, 2O1O state election to repeal the recently-enacted 6.25 percent Massachusetts sales tax on alcohol has been certified by the state and the process to obtain the signatures of 3O,OOO registered Massachusetts voters is now underway. The new 6.25 percent sales tax on beer,...
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WHITE WINE and IVF – NOT a GOOD MIX

Many women often stop drinking when they find out they’re pregnant. Couples undergoing In Vitro Fertilization (IVF) may want to reconsider imbibing before getting pregnant. Scientists have found that white wine can dramatically reduce the chances of a successful pregnancy for women undergoing IVF. Sharing as little as one bottle...
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DOES WHITE WINE TURN TEETH BROWN?

No one would dispute the fact that too much red wine will stain the teeth. A new study, however, has found that white wine actually does far more damage than red. Scientists have found that whites such as Chardonnay and Pinot Grigio wear away enamel more quickly than red wines...
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SENIORS WHO SIP

It’s always nice when there’s a little good news regarding alcohol and health. For people in their 7Os, light to moderate alcohol intake may offer women, but not men, some protection against loss of mobility, a study suggests. But the investigators specify that most of this benefit is tied to...
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TWITTER, TWITTER EVERYWHERE . . .

When thinking of literacy, wine isn’t necessarily the first thing that comes to mind. The eponymous Twitter begs to differ. In an attempt to boost literacy rates around the world, Twitter has launched a wine label with San Francisco-based winery Crushpad. The label is dubbed Fledgling Wine. In addition to...
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CALIFORNIA VINEYARDS KEEP UP the GREEN EFFORT

The California Sustainable Winegrowing Alliance (CSWA) has released a report funded by the National Fish and Wildlife Foundation (NFWF) revealing that 1O1 winegrowers surveyed throughout California, have a remarkably high level of adoption of sustainable vineyard management practices. Complete survey results are detailed in the report, titled “Understanding Adoption and...
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