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acceptresponsibility.org

Pernod Ricard USA is expanding placements of video messages from its “Accept Responsibility” campaign via increased presence within the social media landscape.  The messages encourage individuals to accept responsibility for their decisions by highlighting common excuses used to justify drunk driving, binge drinking and underage drinking.  Kellie Raff, Digital Media...
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Harpoon Helps Spread Holiday Cheer

The 6th Annual HarpoonHelps Spread Holiday Cheer event took place on Saturday, December 5.  Harpoon employees (about 5O in total) from every department led an unprecedented 55O volunteers in decorating 4O homeless shelters and community organizations up and down the East Coast with holiday decorations.  While a majority of the...
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EL JIMADOR NEW MIX

EL JIMADOR NEW MIXThis line of ready-to-drink cocktails in a can has been launched in the US.  Made with el Jimador Tequila, New Mix will come in three cocktails: the Paloma, the Margarita and the Spicy Mango Margarita.  Each cocktail comes in a 12-ounce can at 5% ABV.  With the...
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KENWOOD ARTIST SERIES 2OO5 CABERNET SAUVIGNON

The 31st vintage in the Kenwood Artist Series showcases the work of artist Paul Klee and winemaker Pat Henderson.  The vineyard lots for this Cabernet were fermented separately in stainless steel tanks.  After two rounds of settling and racking the young wine was moved primarily into small French oak barrels...
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CRU VIN DOGS

CRU VIN DOGS This three tiers wine brand is now available in Massachusetts.  The “Puppy Series”, featuring small lots of high quality wine with original drawing of a different breed for each release,  include the 2OO8 “Greyhound” Sauvignon Blanc, Marlborough, New Zealand and the 2OO6 “Golden Retriever” Chardonnay, Dry Creek...
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THOMAS HOOKER NOR’EASTER

THOMAS HOOKER NOR’EASTER Brewed to celebrate winter in New England, Nor’easter lager possesses a hearty malt flavor delicately accented by mild winter spices.  The winter brew will be available on- and off-premise through mid-March from Atlantic Importing.

COCKTAIL CUBES

COCKTAIL CUBESThis ready-to-drink line’s new flavors from Sauza Tequila and Cruzan Rum – Strawberry Margarita and Mojito – join the Original Margarita Cocktail Cube with redesigned packaging.  The Cubes’ new, upgraded packaging features a pour spout and its packaging keeps the cocktails fresh for up to six weeks after opening. ...
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PERNOD AUX PLANTES d’ABSINTHE SUPERIEURE

PERNOD AUX PLANTES d’ABSINTHE SUPERIEURE Pernod Absinthe has unveiled an enhanced label, gift box with a specially designed absinthe spoon and new six-pack shipper.  The clean, new label is easier to read and is more in line with absinthe category packaging.  The new gift box includes the absinthe spoon, which...
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CHIVAS BROTHERS ROYAL SALUTE 38 STONE of DESTINY WHISKY

CHIVAS BROTHERS ROYAL SALUTE 38 STONE of DESTINY WHISKYNamed for the coronation stone of Scotland’s monarchs, this new release from Chivas Brothers is a tribute to HM Queen Elizabeth II.  During her regal coronation ceremony in 1953, the stone was placed to rest beneath her coronation chair.  The blend is...
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