The Franklin Cafe and Drinkboston.com
will be hosting Jameson Night at the Franklin Southie on Thursday, March 11 from 8pm to 2am. The event will feature $6 Jameson Cocktails, $9 Jameson Shot & a Shouts, $5 Bar Snacks (starting at 9pm) and Jameson Giveaways (while they last!). Franklin Southie is located at 152 Dorchester Avenue... Read More
ABSOLUT BERRI AÇAà KICKOFF
ABSOLUT BERRI AÇAÍ KICKOFFThe sales teams from Horizon Beverage Company and Pernod Ricard USA recently celebrated the launch of the newest flavor addition to the Absolut Vodka portfolio: Absolut Berri Açaí. The new vodka is a blend of açaí, blueberry and pomegranate flavors and has a ripe berry flavor with... Read More
TEENS ARE JUST SAYING “NOâ€
It appears that the ongoing fight against youth drinking is making progress. A recent major Federal study reported that underage drinking rates in the past year have dropped or remained flat among 8th, 1Oth and 12th graders, according to the Distilled Spirits Council. The 2OO9 Monitoring the Future Survey, jointly... Read More
BACARDI USA TO DISTRIBUTE TIA MARIA IN THE UNITED STATES
Bacardi USA has entered into an agreement with Illva Saronno S.p.A. for exclusive US distribution rights to the coffee liqueur brand Tia Maria. Illva Saronno acquired Tia Maria in July, 2OO9. The addition expands the Bacardi USA cordials and liqueurs portfolio which includes Disaronno, Benedictine, B&B, and Drambuie.
WHICH HANGOVER’S THE WORST?
It may be a matter of splitting hairs when it comes to over-indulging, but the actual type of liquor you drink may determine the severity of hangover the next day. A new study finds that, compared with vodka, if you drink too much bourbon you’re going to suffer more for... Read More
Freixenet Group
Juan Furné has been named President of Freixenet Atlantic, a division of Freixenet Group focused on global markets. In his new role, Furné will expand the distribution of Freixenet Group brands around the world. Furné has worked at the company since 1984; most recently, since 2OO1, he held the position... Read More
Diageo
PETER McDONOUGH has been appointed President, Chief Marketing & Innovation Officer. Previously he was President, North America-Innovation. In conjunction with this appointment, Diageo will be combining the Marketing and Innovation teams to ensure the company is best organized to deliver top-line growth ambitions. Prior to joining Diageo three years ago,... Read More
Beam Global Spirits & Wine
MINDY MACKENZIE has been appointed as Senior Vice President of Human Resources. Mackenzie has an extensive background with retail and consumer packaged goods companies – for the past five years, she held various positions with increasing responsibility at Campbell Soup Company and most recently was been based in Australia serving... Read More
DON SEBASTIANI & SONS
AUGUST SEBASTIANI has been named President of the Sonoma-based division of Don Sebastiani & Sons which was spun off as an independent wine company, effective January 1. Previously, Sebastiani was Managing Director of the unit. He is joined by RICHARD ZELLER who has been named Chief Operating Officer. Zeller has... Read More
Pernod Ricard USA
Jonas Renner Tahlin has been named Vice President of Marketing-Vodkas. Renner Tahlin was previously Regional Vice President/Commercial Director-Americas for The Absolut Company. In his new role he will be responsible for further enhancing Absolut’s marketing strategy and translating that strategy into execution. In 2OO6, he was recruited to head up... Read More