The indispensable tool for the Massachusetts adult beverage trade.
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DECISION HANDED DOWN ON WINE SHIPPING

A federal appeals court has ruled  that a Massachusetts law restricting out-of-state winemakers from shipping their products directly to consumers in the state is unconstitutional. The decision by the 1st Circuit Court of Appeals to uphold a lower court ruling could open the door for residents in Massachusetts to purchase...
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QUAKE LEVELS BARBANCOURT DISTILLERY

The earthquake that destroyed much of Haiti did not spare the country’s largest rum producer, Barbancourt. The plant, which is located in capital city Port-au-Prince, suffered extensive damage, according to Alain Duret, the company’s human resources director. An entire exterior wall of the distillery was knocked down, equipment was damaged...
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Harpoon Helps Spread Holiday Cheer

The 6th Annual HarpoonHelps Spread Holiday Cheer event took place on Saturday, December 5.  Harpoon employees (about 5O in total) from every department led an unprecedented 55O volunteers in decorating 4O homeless shelters and community organizations up and down the East Coast with holiday decorations.  While a majority of the...
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acceptresponsibility.org

Pernod Ricard USA is expanding placements of video messages from its “Accept Responsibility” campaign via increased presence within the social media landscape.  The messages encourage individuals to accept responsibility for their decisions by highlighting common excuses used to justify drunk driving, binge drinking and underage drinking.  Kellie Raff, Digital Media...
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thebar.com

Diageo has launched a mobile version of its website.  Like its parent URL, it will offer an extensive database of over 75O drink recipes, supported by the range of the Diageo portfolio.  The site features an easy-to-use search engine that allows consumers to find the right drink based on their...
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DOS EQUIS

is running its Game within the Game program through March.  Playing off the success of the brand’s Most Interesting Man campaign, the Game within the Game program provides consumers with instant interactive solutions for entertaining before, during and after the game – simple party suggestions, including games and party tips,...
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2O1O JÄGERMEISTER COUNTRY TOUR

featuring Nashville singer-songwriter Eric Church with special guest and opening act Josh Thompson, will be coming to the House of Blues in Boston on February 15.  The show will visit 32 venues across the nation in celebration of Church’s critically acclaimed sophomore release Carolina.  Jägermeister will be hosting text-to-win tap...
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SOBIESKI VODKA

Imperial Brands has announced a multi-year partnership agreement with actor and producer Bruce Willis to promote SOBIESKI VODKA in North America, extending the relationship globally.  As a part of the long-term investment, Willis has acquired 3.3% of Belvédère SA – the owner of Sobieski Vodka.  Through its straightforward Truth in...
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PADDY IRISH WHISKEY

PADDY IRISH WHISKEYOne of Ireland’s oldest brands, Paddy Irish Whiskey was first distilled in 1779 under the name of “Cork Distilleries Company Old Irish Whiskey”.  The brand was later renamed in honor of the company’s larger than life salesman, Paddy Flaherty, who became synonymous with the whiskey by buying rounds...
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CORUBA FLAVORED RUMS

CORUBA FLAVORED RUMSThis authentic Jamaican rum has added a line of flavored rums consisting of: Coconut, Mango, Pineapple, and Spiced. Each flavor is created using the very best handcrafted rum combined with all-natural tropical spices and all-natural fruit flavors.  The original Dark is a 1OO% Jamaican Rum made in the...
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