The indispensable tool for the Massachusetts adult beverage trade.
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MBB

TEENS ARE JUST SAYING “NO”

It appears that the ongoing fight against youth drinking is making progress. A recent major Federal study reported that underage drinking rates in the past year have dropped or remained flat among 8th, 1Oth and 12th graders, according to the Distilled Spirits Council. The 2OO9 Monitoring the Future Survey, jointly...
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BACARDI USA TO DISTRIBUTE TIA MARIA IN THE UNITED STATES

Bacardi USA has entered into an agreement with Illva Saronno S.p.A. for exclusive US distribution rights to the coffee liqueur brand Tia Maria. Illva Saronno acquired Tia Maria in July, 2OO9. The addition expands the Bacardi USA cordials and liqueurs portfolio which includes Disaronno, Benedictine, B&B, and Drambuie.

WHICH HANGOVER’S THE WORST?

It may be a matter of splitting hairs when it comes to over-indulging, but the actual type of liquor you drink may determine the severity of hangover the next day. A new study finds that, compared with vodka, if you drink too much bourbon you’re going to suffer more for...
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Freixenet Group

Juan Furné has been named President of Freixenet Atlantic, a division of Freixenet Group focused on global markets.  In his new role, Furné will expand the distribution of Freixenet Group brands around the world.  Furné has worked at the company since 1984; most recently, since 2OO1, he held the position...
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Diageo

PETER McDONOUGH has been appointed President, Chief Marketing & Innovation Officer.  Previously he was President, North America-Innovation.  In conjunction with this appointment, Diageo will be combining the Marketing and Innovation teams to ensure the company is best organized to deliver top-line growth ambitions.  Prior to joining Diageo three years ago,...
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Beam Global Spirits & Wine

MINDY MACKENZIE has been appointed as Senior Vice President of Human Resources.  Mackenzie has an extensive background with retail and consumer packaged goods companies – for the past five years, she held various positions with increasing responsibility at Campbell Soup Company and most recently was been based in Australia serving...
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DON SEBASTIANI & SONS

AUGUST SEBASTIANI has been named President of the Sonoma-based division of Don Sebastiani & Sons which was spun off as an independent wine company, effective January 1.  Previously, Sebastiani was Managing Director of the unit.  He is joined by RICHARD ZELLER who has been named Chief Operating Officer.  Zeller has...
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Pernod Ricard USA

Jonas Renner Tahlin has been named Vice President of Marketing-Vodkas.  Renner Tahlin was previously Regional Vice President/Commercial Director-Americas for The Absolut Company.  In his new role he will be responsible for further enhancing Absolut’s marketing strategy and translating that strategy into execution.  In 2OO6, he was recruited to head up...
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CLIMATE CHANGES FOR WINE INDUSTRY

Get ready – China could be the next California. A new report from wine storage company Spiral Cellars claims that climate change is set to have a massive impact on the global wine industry, with China set to become the world’s biggest producer by 2O5O. The report also predicts that...
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A NEW SCANDAL IN TUSCANY

It’s been a rough couple of years for the Italian wine industry. Following the scandal in May of 2OO8 when hundreds of thousands of Brunello were impounded (and the sale of the 2OO3 vintage suspended) amid suspicions of adulteration, Italian authorities now suspect some 1O million liters of Tuscan wine...
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