ABSOLUT BERRI AÇAÃ
ABSOLUT BERRI AÇAÍThe eleventh addition to the Absolut Vodka portfolio, Berri Acai is a blend of acai, blueberry and pomegranate flavors. Made from all-natural ingredients with no sugar and no added preservatives, it has a ripe berry flavor with a tangy, natural sweetness. To support the launch, Absolut will run... Read More
Oxley Classic English Dry Gin
Oxley Classic English Dry GinThis new ultra-premium gin combines a unique distillation process with traditional handcrafted English gin-making methods. The Cold Distillation technique, with temperatures at approximately -5ºC, preserves the natural essences of its ingredients, providing a fresh, bright and intense tasting gin. Each of its 14 botanical ingredients is... Read More
SAMUEL ADAMS LONGSHOT VARIETY PACK
The winners of the Sam Adams American Homebrew Contest are being featured in a variety six-pack available this April. Winners New Hampshire resident Michael Robinson’s Old Ale and New Mexico resident Ben Miller’s Barleywine bested more than 13OO entries. The Old Ale is a malty English-style brew with notes of... Read More
Jägermeister iPhone App
The new Jägermeister iPhone App features a virtual Tap Machine which allows iPhone users to “pour” an ice cold shot of Jager or even pour a shot for their friends using two iPhones. Not only does this mark the first app for Jägermeister, it also leads the way amongst an... Read More
Laphroaig Islay Single Malt Scotch
has announced its 2O1O official sponsorship of the United States Curling Association (USCA) in time for this year’s Winter Games. Curling, often referred to as ‘chess on ice’ or ‘winter golf’, originated in Scotland in the early 16th century and has recently gained a significant following in the US. The... Read More
barsmarts.com
Pernod Ricard USA has re-opened its online bartender training program: BarSmarts Wired. The program is the 1OO% online and more broadly-reaching phase of the partnership’s successful BarSmarts – a comprehensive bartender training, education and certification program. Wired is open twice a year in two-month intervals. Unlike BarSmarts Advanced, which is... Read More
American Craft Beer Fest
BeerAdvocate and Harpoon Brewery will also cap-off the week with the third annual American Craft Beer Fest (ACBF). The main event will be held on JUNE 18 and 19 at the Seaport World Trade Center Boston, featuring upwards of 80 American brewers, 400 craft beers, and plenty of beer education. ... Read More
Boston Beer Week
To celebrate beer in Boston, Jason and Todd Alström, brothers and founders of BeerAdvocate, will officially launch Boston Beer Week from June 11 to 2O. The not-for-profit campaign aims to encourage and empower brewers, bars, restaurants, stores, and anyone else involved in the beer industry within the 128-Belt, to host... Read More
The Franklin Cafe and Drinkboston.com
will be hosting Jameson Night at the Franklin Southie on Thursday, March 11 from 8pm to 2am. The event will feature $6 Jameson Cocktails, $9 Jameson Shot & a Shouts, $5 Bar Snacks (starting at 9pm) and Jameson Giveaways (while they last!). Franklin Southie is located at 152 Dorchester Avenue... Read More
ABSOLUT BERRI AÇAà KICKOFF
ABSOLUT BERRI AÇAÍ KICKOFFThe sales teams from Horizon Beverage Company and Pernod Ricard USA recently celebrated the launch of the newest flavor addition to the Absolut Vodka portfolio: Absolut Berri Açaí. The new vodka is a blend of açaí, blueberry and pomegranate flavors and has a ripe berry flavor with... Read More