WINE+TARGET=IMPULSE PURCHASES
IT’S BAD enough that Target is the impulse purchase capital of the world. Add a glass of wine into the mix and we’ll all be going broke! A new Target store in Chicago is slated to be the first in the nation to not only sell packaged alcohol but serve... Read More
HEAT WAVE
IT WAS a long hot summer in parts of France and both Burgundy and Beaujolais stand to be impacted by the extensive heat wave. It’s estimated that production will be down, although quality is predicted to remain high. Output could fall by as much as a third in Beaujolais, according... Read More
ROGUE CORK LANDS PLANE
IF YOU WORK in the beverage industry you have an inherent respect for the power of the sparkling wine cork. We’ve all opened up a bottle of bubbly only to have the cork suddenly explode out. But having a plane land because of an errant cork is likely a first.... Read More
WHAT’S IN A NAME?
DON’T MESS with the French when it comes to wine! The Institut National et de L’Origine et de la Qualite (the French group that guards against unauthorized uses of protected place names for food and wine) is a fiercely protective unit. When they feel another company is inappropriately using a... Read More
Corazon Tequila Introduces New Packaging
Corazon Tequila is making some exciting changes to its packaging beginning in October. Inspired by the simple elegance of the Expresiones del Corazon line, the new heritage packaging puts the focus on the quality and craftsmanship that goes into every bottle of Corazon Tequila. After five years on the market,... Read More
Heineken Brings 007 To Your Store
Ahead of the worldwide release of ‘Spectre’ this autumn, Heineken announced the latest chapter of its global partnership with the iconic James Bond film franchise. Heineken’s integrated ‘Spectre’ campaign invites consumers into the legendary world of James Bond. Fans are given access to exclusive behind-the-scenes Spectre content, classic Bond films... Read More
Historic Egan Whiskey Brand Revived
Six generations in the making, P&H Egan Ltd. is reviving its historic Egan’s Irish whiskey, representing 160 years of Egan family heritage. The storied brand is launching in select U.S. cities this fall with its first expression, the charismatic Egan’s 10-year-old Single Malt. Egan’s Irish Whiskey is full of genuine... Read More
Absolut Introduces New Limited Edition Electrik Bottle
Absolut announced its newest limited edition bottle, Absolut Electrik, available in striking silver and electric blue. The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015 through the holiday season to help partygoers and throwers turn their nights “Electrik.” The Absolut Electrik bottle is the... Read More
Dos Equis 5th Annual Halloween Masquerade
Dos Equis is celebrating the Halloween season with its fifth annual Masquerade program. The fully integrated, 360° program provides consumers access to the Most Interesting Man’s entourage to help them create or attend an epic, fall celebration that rivals the Masquerade itself. Masquerade will be supported by a comprehensive marketing... Read More
Jameson + Irish Craft Beer = Jameson Caskmates
Jameson Irish Whiskey’s passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whiskey – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whiskey combining the smoothness of Jameson Original with the richness of stout beer,... Read More