The indispensable tool for the Massachusetts adult beverage trade.
By

MBB

Aberlour Highland Single Malt Scotch Whisky

Aberlour Highland Single Malt Scotch Whisky The full line of Aberlour whiskies has new packaging.  The new look includes a slightly modernized logo with a lighter curve and richer color.  The bottle now features the signature of founder James Fleming.  Available from United Liquors.

AGAVERO ORANGE LIQUEUR

AGAVERO ORANGE LIQUEURThis new addition to the Agavero range of tequila liqueurs is a blend of 1OO% agave silver tequila infused with agave nectar and the natural essence of Mexican oranges.  Available from MS Walker.

ABSOLUT WILD TEA

ABSOLUT WILD TEAThe 12th flavor to join the Absolut portfolio, Wild Tea is an all-natural, tea and elderflower flavored vodka.  Inspired by the art of the orient, the bottle is a representation of elderflower blossoms and black tea leaves.  To support the launch, Absolut will run a schedule of consumer...
Read More

Skyy Spirits

“Women & Whiskies” – an interactive community managed by women for women who love the spirit – has been launched  The inaugural event took place in New York where women gathered to sample different whiskies from Scotland, the US and Japan, find out the differences among the regions and sip...
Read More

CAPTAIN MORGAN

will be running a yearlong, coast-to-coast pursuit to collect “One Million Poses”.  Fans are encouraged to upload photos or videos – at Facebook.com/CaptainMorganUSA – of their Pose along with the stories behind them.  For every Pose uploaded, Captain Morgan will donate $1 to the First Mate Fund, which was created...
Read More

“Delicioso”

KahlÚa has launched a new ad campaign – “Delicioso”, which focuses on the brand’s origins – the heart of Veracruz, Mexico.  The new effort highlights its heritage and the combination of locally sourced 1OO percent Arabica coffee and sugar cane spirit.  The campaign features Veracruz-born actress Ana de la Reguera. ...
Read More

gettips.com

Health Communications, Inc. (HCI) has launced eTIPS On-Premise 2.O, a new and improved version of its online training and certification program for bartenders and others who serve alcohol.  TIPS is the premier alcohol training program aimed at preventing underage drinking, intoxication, and drunk driving.  The updated version improves the overall...
Read More

A CHAMPAGNE FAIRY TALE

The Champagne Bureau has released its first collection of Champagne Fables. These stories and illustrations highlight the history richness of the Champagne region and its fabled wine. The titles include A Fable of Faith, A Fable of Courage, A Fable of Santé, A Fable of Victory, and The Fabled Wine....
Read More

“Save A Goddess”

The second annual Five Rivers “Save A Goddess” wine dinner was held in September at The Log Cabin Banquet House in Holyoke, to benefit The Rays of Hope at Baystate Medical Center in Springfield.  Peter Rosskothen and Mick Corduff, owners of the Log Cabin, hosted the event and donated 1OO%...
Read More

SAMUEL ADAMS LONGSHOT WINNERS

Innovative home brewers from Georgia and Illinois triumphed over more than 7OO competitors to win this year’s Samuel Adams LongShot American Homebrew Contest-Category 23. Jim Koch and the brewers of Samuel Adams beers encouraged this year’s entrants to incorporate unusual and unique ingredients into their recipes. Georgia resident Richard Roper...
Read More