The indispensable tool for the Massachusetts adult beverage trade.
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MBB

WSWA TO HONOR SAZERAC CHAIRMAN

The Wine & Spirits Wholesalers of America (WSWA) will honor William Goldring, Chairman of the Sazerac Company and Crescent Crown Distributing Company, with the prestigious Lifetime Leadership Award at WSWA’s 68th Annual Convention & Exposition held in Orlando in April. The award is given annually to the wholesaler whose contributions...
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GREEN IS GOOD FOR SIERRA NEVADA

Sierra Nevada Brewing Co. was recently named the EPA Green Business of the Year in recognition for its environmental leadership in the brewing industry. The brewery was honored at the U.S. Environmental Protection Agency’s 12th annual Environmental Awards Ceremony held in downtown Los Angeles, California, in late December. Since 198O,...
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MORE TEENS JUST SAYING “NO”

Is it possible? Can there really be sensible teenagers? It would seem so. A major Federal study released in December reported that underage drinking rates among 8th, 1Oth and 12th graders, according to DISCUS. The 2O1O Monitoring the Future Survey, jointly released by the National Institute on Drug Abuse and...
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HARPOON INVESTS IN 9O+

Has Harpoon Brewery gotten into the wine biz? Sort of. No, they’re not launching Harpoon Wines but they have invested in Massachusetts-based Latitude Beverage Company, owner of Ninety+ Cellars. Launched by Kevin Mehra and Brett Vankoski, 9O+ Cellars has developed into a 2O,OOO case brand in Massachusetts and a 4O,OOO...
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CHINESE SPIRIT IS MOVING WEST

Get ready for baijiu! Never heard of it? You will soon enough. Baijiu, China’s immensely popular local liquor, is planning to go global. Shui Jing Fang baijiu (which Diageo has a stake in) went on sale at airports in Chicago and Dallas late in 2O1O. Three other US airports are...
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FORTUNE MAKES A THREE-WAY SPLIT

Fortune Brands is breaking up but no, they’re not selling their spirits division. For a brief moment the entire drinks industry was salivating at the possibility of brands like Maker’s Mark, Hornitos and Jim Beam going on the market. Fortune, however, has other plans. In December the company announced that...
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Great International Beer & Cider Competition

The 14th Annual Great International Beer & Cider Competition was held on November 12 in Providence, Rhode Island, one day before the 18th Annual Great International Beer Festival.  Two hundred eighty-seven beers and ciders from breweries and cideries across the US and from around the world entered the competition.  Forty-five...
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Beer Route Receives National Award

The National Beer Wholesalers Association (NBWA) beer route newsletter has been named the winning publication in PR News’ Nonprofit PR Awards competition, which honors the top nonprofit public relations campaigns of the year, the smartest communications initiatives and the people behind them.  The honor was presented at the National Press...
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A NEW ULTRA ULTRA PREMIUM TEQUILA

High end tequilas are all the rage these days but this gives an entirely new meaning to the term “luxury”! A Mexican distiller has presented what it hopes will become the world’s most expensive tequila, a platinum and diamond-studded bottle of seven-year-old liquor. Hacienda La Capilla’s 1.3-litre ceramic bottle has...
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BOOZING BATS

Who would have ever thought that bats could hold their liquor? Apparently, they have quite a high tolerance for alcoholic beverages. According to a study conducted by Dana Orbach while working on her Master’s thesis in biology at the University of Western Ontario, fruit-eating bats living in the tropics can...
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