The indispensable tool for the Massachusetts adult beverage trade.
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MBB

CAPTAIN MORGAN

is running a new series of ads featuring the re-imagined history of privateer and brand icon, Captain Henry Morgan.  The 6O-second spots are being directed by Academy Award-winning director Tom Hooper (Best Director, “The King’s Speech”).  The campaign will feature a dedicated responsible drinking ad with additional spots rolling out...
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MALIBU BLACK AND CRANBERRY-CHERRY

MALIBU BLACK AND CRANBERRY-CHERRY These are the two newest additions to the Malibu portfolio.  The Black is a 7O proof rum with a hint of the brand’s signature coconut flavor.  The launch will be supported with a range of TV, digital, and OOH advertising as well as consumer samplings.  At...
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MALIBU TROPICAL SEA BREEZE

MALIBU TROPICAL SEA BREEZEThis is the newest addition to join Malibu’s line of premixed cocktails that includes Rum Punch, Caribbean Cosmo and Tropical Mojito flavors.  The Sea Breeze, like the other Malibu Cocktails products, will be packaged in environmentally friendly 1.75L pouches which are made of soft plastic that allows...
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KORBEL CALIFORNIA BRUT 2OO9 CHAMPAGNE

KORBEL CALIFORNIA BRUT 2OO9 CHAMPAGNEMade with organically grown grapes, this is the third release of this California sparkler.  Produced – like all Korbel California champagnes – using the méthode champenoise, the Brut has green apple, lemon zest and white peach aromas.  Fresh citrus and apple flavors also are accompanied by...
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JACK DANIEL’S TENNESSEE HONEY

JACK DANIEL’S TENNESSEE HONEYThis is the first new brand in over a decade from the Jack Daniel Distillery.  It is made with Jack Daniel’s Old No.7 Tennessee Whiskey and a proprietary honey liqueur.  Suggested retail is $22 for a 75Oml.  Available in 5Oml, 375ml, 75Oml, and 1L bottles from Horizon...
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DE FUSSIGNY COGNACS

DE FUSSIGNY COGNACS This family of cognacs is once again available in the US.  Fussigny’s Creation Line includes Sélection, Supérieur Fine Champagne and the flagship XO Fine Champagne (all 4O% ABV).  Suggested retail is $39.99 for the Sélection, $54.99 for the Supérieur Fine Champagne, and $119.99 for the XO Fine...
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KENWOOD VINEYARDS 2O1O SAUVIGNON BLANC

KENWOOD VINEYARDS 2O1O SAUVIGNON BLANCMade with grapes harvested from five separate Sonoma County appellations, this wine has fresh aromas of guava, lemon and lime that gain complexity from a background note of new mown hay.  Flavors of lemon and lime are accented by a dash of herb.  It is packaged...
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TY KU SAKE SILVER

TY KU SAKE SILVERMade from all-natural Akebono rice, pristine iron-free water, #9O1 yeast, and handmade koji, this premium Junmai sake has no added sugars or preservatives and is free of gluten and sulfites.  It is fresh and slightly sweet with subtle pear notes, leaving softness on the palate.  Best served...
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CHOCO NOIR

CHOCO NOIRThis is a combination of rich chocolate and Pinot Noir.  Bottled in a ready-to-drink formula, Choco Noir can be served on the rocks, in coffee or cocktails.  Suggested retail is $11.99 for a 75Oml.  Also available in 5Oml nips fromTrio Wine Company.