BACARDI LIMITED
BACARDI LIMITED Caroline Basyn has been named the drink company’s Global Chief Information Officer, responsible for all Information Technology activities of Bacardi Limited globally including leading the company’s overall IT strategy and implementation. Previously Basyn was at Procter & Gamble where she was most recently Director of Trade Fund Management... Read More
DON SEBASTIANI & SONS
DON SEBASTIANI & SONS The family-owned wine company has promoted Mike Cekay to Executive Vice President/Global Sales Manager. In his expanded role, Mike will assume day to day responsibility for all Export, Transportation and Travel Channels. Cekay joined Don Sebastiani & Sons in 2OO9 as Senior Vice President, National Sales... Read More
OBITUARY: JESS JACKSON,
JESS JACKSON, 81 An icon of the wine world has passed away. Jess Stonestreet Jackson, the man who revolutionized the Chardonnay industry in the US during the early 198Os with his extraordinarily successful Kendall-Jackson winery and went on to become a pioneering architect of the burgeoning American wine industry, passed... Read More
9O+ CELLARS’ STAR IS RISING
9O+ Cellars has achieved quite a coup d’état. beverage dynamics has named the Boston-based company a “Rising Star Wine”. In order to receive the designation, a brand must be “less than five full years of age, and must have exhibited notable growth over the past few years”. 9O+ Cellars came... Read More
AN OFFER THEY COULDN’T REFUSE
He was a man on a mission. Famed winemaker and director Francis Ford Coppola has acquired the iconic Inglenook trademark from The Wine Group. As such, his celebrated Rubicon Estate in Rutherford, Napa Valley will be known by its historic original name, Inglenook. Coppola has now fulfilled the promise he... Read More
GOOD, BAD AND UGLY . . . IT’S ALL THE SAME
Here’s some good news for wine drinkers’ wallets, bad news for wine makers. In a recent blind taste test conducted in England, volunteers were unable to distinguish between expensive and cheap wine. An expensive wine may well have a full body, a delicate nose and exceptional finish, but chances are,... Read More
MILLER LITE
is running a “Taste Points” summer program that allows consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants for a chance to win thousands of prizes, including three grand prizes. To support the program, the brand is... Read More
DOS EQUIS
is running the “League of the Most Interesting” summer program. Elements of the effort include in-store incentives, instant rewards, social media marketing, and live events. At retail there will be League of the Most Interesting displays and POS materials along with special MIR and IRC offers on “energy enhancing” foods... Read More
NEWCASTLE BROWN ALE
has brought back its “Your Beer. Your Glass.” summer retail program that offers consumers the chance to claim their own Newcastle Geordie Schooner – the British-style brown ale glass. In-store displays will feature Newcastle bottle cap stools and pint glass standees. POS materials prompt consumers to either mail in six... Read More
“FREIXENET TASTINGS & TAPAS TRUCKâ€
is a new experiential promotion capitalizing on the current mobile food trend. The first branded truck to present cava and tapas, it will visit five east coast cities during the month of June and will be in Boston JUNE 9 to 12. The mobile tour will feature various daytime “pop-ups”... Read More