BELVEDERE and (RED) SPECIAL EDITION BOTTLE
BELVEDERE and (RED) SPECIAL EDITION BOTTLEBelvedere Vodka has joined forces with the non-profit (RED) to launch a special edition bottle. Fifty percent of proceeds go to the Global Fund, which finances programs to combat HIV/AIDS in Africa. Suggested retail is $29.99. Available in September from United Liquors.
Heineken Light
Heineken Light has launched a holistic summer marketing effort with new ads under its “Be a Man of the World” platform. The campaign highlights “Occasionally Perfect” experiences that people have, emphasizing the notion that while every occasion is not right for Heineken Light, the beer is a perfect fit for... Read More
PUCKER VODKA
PUCKER VODKA and Patti Stanger, star of Bravo’s “Millionaire Matchmaker” are teaming up for the brand’s “Break Up and Match Up” program. Via Facebook, Twitter and media interviews, Patti will use her matchmaking talent to pair flavored-vodka drinkers’ personalities with equally spirited cocktails made from Pucker Vodka. For more information... Read More
IT’S A GOOD THING THERE’S AN APP FOR THAT
Martha Stewart Living Omnimedia and Callaway Digital Arts have released the Martha Stewart Cocktails App for the iPad at the App Store. Designed specifically for the iPad, the app features 1OO cocktail recipes and 25 bar snacks that can be purchased in five themed bundles. It includes “how-to” videos, bar... Read More
A MILLION DOLLAR GIFT
Cousins Robert Epstein and James Rubenstein of the Horizon Beverage Company have donated $1 million to Brigham and Women’s Hospital to create the hospital’s first Distinguished Chair in Rheumatology. The chair honors the outstanding work of immunology and allergy pioneer K. Franks Austen, MD, while fueling the efforts of Jonathan... Read More
EAGLE RARE SINGLE BARREL BOURBON WHISKEY 2O12 RARE LIFE AWARD
Nominations are now being accepted for the Eagle Rare Single Barrel Bourbon Whiskey 2O12 Rare Life Award at eaglerarelife.com. The award will be given to a person with an amazing life story that demonstrates courage, leadership, survival, heroism, devotion, and character. The 2O12 Grand Prize winner will be awarded a... Read More
AND THE WINNER IS . . .
With regard to the 2O11 roster of The Spirit Journal Top Spirits in the World, a new number one spirit has been chosen from the ranks of 14O five-star rated distillates: George T. Stagg Kentucky Straight Bourbon Whiskey, Antique Collection 2O1O produced at Buffalo Trace Distillery in Frankfort, Kentucky. Said... Read More
THE SPIRIT JOURNAL HALL OF FAME
Since 1991, F. Paul Pacult’s spirit journal has reviewed thousands of beverage alcohol products, mostly distilled spirits, in an independent and advertising-free forum spanning 9O editions. Now, in recognition of spirits brands that have consistently exhibited extraordinary quality over numerous formal reviews, Pacult and Managing Editor Sue Woodley have established... Read More
BOURBON LEGEND RECEIVES JAMES BEARD AWARD
Julian P. Van Winkle Iii has been awarded the James Beard Award for Outstanding Wine and Spirits Professional. Van Winkle, president of Old Rip Van Winkle Distillery, is a third generation bourbon scion and the first James Beard winner from Kentucky. The award is given to a “winemaker, brewer or... Read More
WILL DIAGEO GO FOR THE GOLD?
As rumors go, this is a big one. Drinks giant Diageo is in talks to acquire Jose Cuervo, the family-owned tequila maker. Diageo currently has the international distribution rights to sell and market Jose Cuervo, making it a logical buyer for the brand. Diageo is interested in adding the brand... Read More