BEWARE THE BANANAS FOSTER!
When you get down to it, it’s always a good idea to stay away from flaming food and drinks. A recent fire that burned five patrons at Ozona Blue Grilling Co. in Florida was caused by a waiter who poured additional alcohol on a flaming dessert, according to an investigative... Read More
SUNDAY SALES IN CT 86d AGAIN
Liquor stores near the Connecticut border can breathe a sigh of relief: no more Sunday liquor sales this year. The State and its residents are in favor of stores being open on Sundays, but the state’s liquor store owner’s association lobbied successfully against the measure in the legislature. Supporters will... Read More
WILD TURKEY SPREADS ITS WINGS
Wild Turkey has a new home. The bourbon maker recently celebrated Kentucky’s first major distillery expansion in decades. Kentucky Governor Steve Beshear joined Wild Turkey Master Distiller Jimmy Russell and executives from brand owner Gruppo Campari at a ceremony in June in Lawrenceburg, Kentucky as the expansion was unveiled for... Read More
2O11 EFFIE AWARD
Jameson Irish Whiskey has won the 2O11 Effie Award in the Beverage Alcohol cate-gory for its “Taste Above All Else” ad campaign, which is centered on a character, John Jameson, and recounts, in tongue-in-cheek fashion, his adventures and philoso-phy as he brings his Irish whiskey to the world in the... Read More
A MILLION DOLLAR GIFT
Cousins Robert Epstein and James Rubenstein of the Horizon Beverage Company have donated $1 million to Brigham and Women’s Hospital to create the hospital’s first Distinguished Chair in Rheumatology. The chair honors the outstanding work of immunology and allergy pioneer K. Franks Austen, MD, while fueling the efforts of Jonathan... Read More
CORONA EXTRA
has launched the “Corona Beach Getaway” sweepstakes which gives customers a chance to win one of 1OO trips to Mexico by finding custom-wrapped Corona bottles or cans in stores. Specially-marked beach bottles and cans with unique codes have been randomly inserted into packages nationwide. Consumers can use the code to... Read More
GREY GOOSE VODKA
has released a 3O-second TV ad titled “Reunion” as part of its summer consumer campaign. The spot will run on national cable networks. It’s supported by a compre-hensive media, digital and PR campaign. “Reunion” begins with a toast to “It’s been too long” – communicating the importance of people getting... Read More
BACARDI
has a new campaign – “Bacardi Together”. As part of the platform, the brand has unveiled a 3O-second TV spot titled “Inventions” which underscores the notion that life is better shared with others and suggests everything invented, including essential creations such as fire and the wheel, was for the purpose... Read More
STOLICHNAYA VODKA
has launched “Go F Yourself” – short for Go Fan Yourself (GFY), a new Facebook application that allows consumers to create fan pages for their alter egos. An extension of the “Would You Have a Drink With You” ad campaign that featured Hugh Hefner, Julia Stiles and Biz Stone, Go... Read More
HEINEKEN
has launched the second film from its global “Open Your World” campaign, called “The Date”. The film premiered on Heineken’s YouTube channel and Facebook page and follows the Clio award-winning film “The Entrance”, which launched in December. Directed by Fredrik Bond, the film is a high-energy story following the Heineken... Read More