The indispensable tool for the Massachusetts adult beverage trade.
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MBB

NEW TIPS PROGRAM FOR OFF-PREMISE

Version 3.O of the TIPS for Off-Premise program has been released. The new version introduces to cashiers, managers and operators an improved way of addressing alcohol-related sales concerns. Specifically targeted towards grocery, convenience stores and liquor stores, the three-hour classroom session provides participants with strategies for preventing alcohol sales to...
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W.J. DEUTSCH SIGNS AGREEMENT WITH MARTIGNETTI

W.J. Deutsch & Sons has signed a five-year distribution agreement with Martignetti Companies in several New England states – formalizing and extending existing rights to market and sell Deutsch wines and spirits in Massachusetts and New Hampshire, while granting rights in Rhode Island. Under the agreement, United Liquors has been...
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HORIZON BEVERAGE BREAKS GROUND

It’s official! In September, Horizon Beverage Company hosted a groundbreaking ceremony for the expansion of its new headquarters building and operations center at 45 Commerce Way in Norton, marking the beginning of a new chapter for both Horizon and the town. Horizon will bring new life to the vacant General...
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CAN IT HELP KEEP WOMEN DIVINE?

Getting older is hard work – exercise more, eat less, watch what you drink, keep an eye on the blood pressure and cholesterol . . . it goes on. But now there’s a nice piece of good news for women who enjoy a daily drink. A new study from Harvard...
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CAN IT CUT ASTHMA RISK?

There seems to be no limit to the many and varied potential benefits of moderate alcohol consumption. Sofie Lieberoth of the Bispebjerg Hospital in Amsterdam and colleagues found that drinking one to six units of alcohol a week could reduce the risk of developing asthma. The researchers examined 19,349 twins...
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MAKES THE TOP 4

Cheers to this news! A new study by the Federal Centers for Disease Control and Prevention confirms that moderate alcohol consumption is one of four healthy lifestyle behaviors that help people live longer. According to the CDC, the four lifestyle behaviors were: having never smoked, eating a healthy diet, getting...
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Banfi Vintners

Industry training executive MIKE DUNBAR has been appointed to the new position of Director-Training and Education.  Dunbar will develop, manage and lead sales training and product knowledge programs across the United States involving the wines of Banfi Vintner’s two sales and marketing groups, Banfi and Excelsior.  His outreach will include...
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Heineken USA

Nick Lake has been appointed as the company’s new Senior Director-Category Management.  In his role, Lake will be responsible for leading 16 managers focused on national and regional off-premise and on-premise chain accounts.  Most recently, Lake served as Vice President Group Client Director for the beverage alcohol industry for Nielsen. ...
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BUT IT’S A SWEEP FOR ARGENTINA

China may have done well at the Decanter World Wine Awards but Argentina owned it, winning the most International Trophies of any single country in the history of the competition which included over 12,OOO entries. Etchart won Dry Aromatic Under £1O (US$1O)) for its Privado Torrontes, then Terrazas de los...
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CHINESE WINE WINS BIG

This should settle any doubt that China is a growing powerhouse in the wine industry. For the first time in the history of the Decanter World Wine Awards a Chinese wine has won at the highest level. Winery He Lan Qing Xue’s Jia Bei Lan 2OO9 Cabernet blend has won...
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