Rémy Cointreau USA
MARK BREENE has been appointed as Senior Vice President and Chief Marketing Officer. He replaces Philippe Roederer, who was Senior Vice President of Marketing. Roederer is now the Senior Vice President for Channel Development. In this position, Breene will lead the marketing and branding efforts of the company’s heritage brands... Read More
HEINEKEN USA
Darrell Johnson has been named Senior Director, Regional Marketing. In his new role, Johnson will be responsible for leading the regional marketing group, as well as driving local programs and sponsorships that support brand marketing strategies. Additionally, he will guide program development, oversee execution, facilitate cross-regional trade promotions, and interface... Read More
CAN ALCOHOL RAISE THE RISK OF BREAST CANCER?
Over the years countless studies have shown that moderate consumption of alcohol has myriad potential health benefits. Of course, this is often countered by studies indicating the detrimental effects of drinking. The recent results of a long-term study would seem to support an associated risk between breast cancer and alcohol... Read More
CAN ALCOHOL HELP HEAL THE FEMALE HEART?
No, not a broken heart but a damaged heart. A daily drink has been much touted for its potential long-term health benefits. In general, however, those benefits are preventative in nature. But new findings show that alcohol could potentially help women who have suffered a heart attack, both before and... Read More
WILL HAPPY HOUR MAKE BARS HAPPY?
It’s been a quarter of a century since Massachusetts last had happy hours at its bars but that could soon be coming to an end. In October, the Massachusetts State Senate passed an amendment to the controversial casino bill that would allow state bars and restaurants to feature happy hour... Read More
CAN BEER AND WINE SAVE THE US POSTAL SERVICE?
For several years the US Postal Service has been facing an ever-growing financial crisis. So dire is it that there has been talk of eliminating Saturday delivery service. US senators think the agency can solve some of its problems by turning to alcohol. In an effort to boost revenue, lawmakers... Read More
HOW ABOUT A SHOT OF CABBAGE TREE TEQUILA?
With the exception of its wines, New Zealand has little to offer in the way of indigenous beers and spirits. To counter that, food science students of Auckland University of Technology (AUT) have been researching how to create the country’s first national alcohol: cabbage tree tequila. AUT Associate Professor Owen... Read More
A TRUE OXYMORON: NON-ALCOHOLIC WHISKY
They’re not happy about this in Scotland. ArKay, said to be the world’s first alcohol-free “Halal certified” whisky, is going on sale worldwide in time for the holidays. It is said to look and taste just like traditional whisky. With its certification, Arkay opens up the markets in Muslim countries... Read More
Jameson Irish Whiskey
has launched a new short film competition: “Jameson First Shot” with actor Kevin Spacey and his company, Trigger Street Productions. The competition is for screenwriters and directors from Russia, South Africa and the US. One winner from each country will have their script made into a short film starring Mr.... Read More
Pernod Ricard USA and Evite
have launched “Cocktail Central” – a new portion of the invite site that will provide cocktail tools, planning tips and savings opportunities for this season’s party planners now through January 3, 2O12. Features include: A drink module that lives within the invitation and features five recipes that rotate for event... Read More