HEINEKEN USA
CATHERINE VIEIRA has been appointed Senior Director, Trade Marketing Activation. She will work with the Trade Marketing, Field Sales and Category Management teams to develop the overall channel and customer strategy and standards that support annual brand plans and ensure delivery of the company objectives. She will also team with... Read More
SCREWCAPS vs. CORKS THE DEBATE CONTINUES
It’s been at least a decade since Stelvin enclosures (AKA screwcaps) began regularly appearing on wine bottles. At first there was great resistance on the part of the industry and consumers. However, over the last few years, the trade has gradually come to accept and embrace the closures for their... Read More
THE AMAZING PAPER WINE BOTTLE
Wine packaging used to be so simple. A bottle, a cork and done. These days though, as the world’s landfills are overflowing, alternative biodegradable packaging is the wave of the future. In response to this mounting threat, the UK will soon see the launch of the world’s first paper wine... Read More
CIDER MAKES A COMEBACK
It’s been awhile since hard cider was trendy. Pushed aside by hard lemonade over a decade ago, the category has remained relatively quite . . . until now. Cider sales have been surging, particularly with craft beer drinkers on the never-ending hunt for new, high quality brews. Although it only... Read More
BUD LIGHT GOES PLATINUM
If it’s not a Bud Light and it’s not a Bud, what is it? Platinum! Hoping to spark sales, Anheuser-Busch InBev is planning to release Bud Light Platinum in January. Platinum will have 6% ABV and 137 calories. By comparison, Bud Light has 4.2% alcohol and 11O calories, while Budweiser... Read More
A TASTE OF BELGIUM
Move over Starbucks, there’s a new café coming to town and this one serves beer. Tapping into the growing popularity of Belgian brews, Anheuser-Bush InBev has plans to launch its Belgian Beer Café concept in the US with 1O locations slated to open in the next few years. The first... Read More
BAKON VODKA
BAKON VODKAThe bacon-flavored vodka brand has undergone a redesign. Each new bottle incorporates an individualized QR code which sends users to an interactive site. Customers will be able to enter a game-like atmosphere where they can claim their bottle and earn badges for buying bottles and trying new recipes. In... Read More
HDW CLIX
HDW CLIX Named for Master Distiller Harlen Davis Wheatley(HDW) and the Roman numerals denoting the number of times it was distilled (159), this vodka is now available. Using soft red winter wheat, plump rye yellow dent distiller’s grade corn and distiller’s malted barley, combined with a limestone-rich supply of water,... Read More
WOODCHUCK FARMHOUSE SELECT HARD CIDER SERIES
WOODCHUCK FARMHOUSE SELECT HARD CIDER SERIESWoodchuck has a new line of small batch artisanal ciders packaged in a 75Oml corked bottle. The first release, Original ’91, is a throwback to the brand’s early days in cider making – 1991. Made with local Vermont apples and premium Belgian beer yeast, it... Read More
WOODCHUCK CRISP
WOODCHUCK CRISPThis is a new 3.2% ABV “session” style cider from Woodchuck. Dry and delicate in body, it finishes with a complex apple flavor. Suggested retail is $8.99 per 6-pack. Available from Burke Distributing, Commercial Distributing Company and Merrimack Valley Distributing.