BAKON VODKA
BAKON VODKAThe bacon-flavored vodka brand has undergone a redesign. Each new bottle incorporates an individualized QR code which sends users to an interactive site. Customers will be able to enter a game-like atmosphere where they can claim their bottle and earn badges for buying bottles and trying new recipes. In... Read More
A TASTE OF BELGIUM
Move over Starbucks, there’s a new café coming to town and this one serves beer. Tapping into the growing popularity of Belgian brews, Anheuser-Bush InBev has plans to launch its Belgian Beer Café concept in the US with 1O locations slated to open in the next few years. The first... Read More
BUD LIGHT GOES PLATINUM
If it’s not a Bud Light and it’s not a Bud, what is it? Platinum! Hoping to spark sales, Anheuser-Busch InBev is planning to release Bud Light Platinum in January. Platinum will have 6% ABV and 137 calories. By comparison, Bud Light has 4.2% alcohol and 11O calories, while Budweiser... Read More
CIDER MAKES A COMEBACK
It’s been awhile since hard cider was trendy. Pushed aside by hard lemonade over a decade ago, the category has remained relatively quite . . . until now. Cider sales have been surging, particularly with craft beer drinkers on the never-ending hunt for new, high quality brews. Although it only... Read More
THE AMAZING PAPER WINE BOTTLE
Wine packaging used to be so simple. A bottle, a cork and done. These days though, as the world’s landfills are overflowing, alternative biodegradable packaging is the wave of the future. In response to this mounting threat, the UK will soon see the launch of the world’s first paper wine... Read More
SCREWCAPS vs. CORKS THE DEBATE CONTINUES
It’s been at least a decade since Stelvin enclosures (AKA screwcaps) began regularly appearing on wine bottles. At first there was great resistance on the part of the industry and consumers. However, over the last few years, the trade has gradually come to accept and embrace the closures for their... Read More
HEINEKEN USA
CATHERINE VIEIRA has been appointed Senior Director, Trade Marketing Activation. She will work with the Trade Marketing, Field Sales and Category Management teams to develop the overall channel and customer strategy and standards that support annual brand plans and ensure delivery of the company objectives. She will also team with... Read More
TEQUILA AVIÓN
SAM SPENCER has been hired as Vice President of Marketing. Before joining Avión, Spencer was with consumer products company Unilever, where he served in various strategic marketing capacities for nine years.
RAISE A PINT TO BEER BENEFITS!
When it comes to health benefits and alcohol, wine typically gets all the glory. But according to new research, beer can potentially be as beneficial as wine. Published in the european journal of epidemiology, the study is an analysis of 16 studies involving more than 2OO,OOO participants. Researchers found that... Read More
LICENSE INITIATIVE PASSES
It’s official. Governor Deval Patrick has signed legislation that will permit supermarkets and other large retailers to gradually acquire more alcoholic beverage licenses. Under the new law, the cap on licenses per corporation would be lifted from three to five in 2O12, up to seven in 2O16, and to nine... Read More